“The Beijing Olympic Games — A Convergence of Sport, Business and Politics”
Chris Welton is the chief executive officer of Helios Partners Inc., a global sports marketing firm with offices in Atlanta, London, Beijing and Moscow. Helios specializes in the representation of cities bidding for sport events, corporate sponsorship consultation, sport property consultation and sport property brand assessment.
Welton is the former president and CEO of Meridian Management, the marketing representative of the International Olympic Committee and the exclusive manager of the IOC's worldwide sponsorship program. Meridian was responsible for the sale, negotiation, servicing and support of IOC sponsors and for creating and implementing the IOC's strategic marketing plan.
Prior to forming Meridian in 1996, Welton was vice president of market development for the Atlanta Committee for the Olympic Games. In that role, he was responsible for developing the corporate sponsorships and partnerships that made significant investments in the 1996 Olympic Games. He was also responsible for the development and management of the support structure for those investors, including sponsor services and sponsor protection. Before joining ACOG, Welton was an attorney with the Atlanta firm of King & Spalding, specializing in real estate finance and development.
He is a 1981 graduate of the Terry College of Business, where he majored in finance, and a 1985 graduate of the University of Georgia School of Law. At UGA, Welton was an Academic All-SEC and Academic All-American defensive back on the 1980 National Championship football team. He currently serves on the board of directors of the Georgia Community Foundation, Olympic Aid and the Nature Conservancy of Georgia.