“Sometimes Smaller is Better: CCE in 2011”
A 25-year veteran of the Coca-Cola system with extensive international experience, Bill Douglas joined Coca-Cola Enterprises Inc. in July 2004 when he was appointed vice president, controller and principal accounting officer. Douglas was appointed senior vice president and chief financial officer in May of 2005 and executive vice president and chief financial officer in May of 2008. Bill and his team were integral in the successful sale of CCE’s North American business to The Coca-Cola Company and the purchase of TCCC’s Norwegian and Swedish bottling operations in October 2010.
Prior to joining CCE, he served as chief financial officer of Coca-Cola HBC, one of the largest bottlers of non-alcoholic beverages in Europe, whose territory encompasses 28 countries. In his four years with CCHBC, he led the acquisition of the Russian Coca-Cola franchise and executed the company’s successful expansion of its non-carbonated beverage portfolio.
Douglas has held various positions within the Coca-Cola system since 1985. In 1991, he was appointed division finance manager for the Nordic & Northern Eurasia Division of The Coca-Cola Company. Douglas moved to Atlanta in 1994 as executive assistant to the president of The Coca-Cola Company’s Greater Europe Group. In 1996, Douglas became Nordic Region manager and led the process of the creation of Coca-Cola Nordic Beverages, a joint venture key bottler for the Nordic countries. In June 1998, Douglas was appointed controller of Coca-Cola Beverages. Before joining the Coca-Cola system, Douglas was associated with Ernst & Whinney, an international accounting firm.
Douglas is a Trustee of the University of Georgia Foundation. He is also a member of the Terry College of Business Advisory Board, as well as the J.M. Tull School of Accounting Advisory Board, both at the University of Georgia. He received his undergraduate degree from the J.M. Tull School of Accounting at the University of Georgia.