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Masters in Marketing Research
Program Benefits |
The Terry College MMR Program is the leading specialized program for developing
skilled marketing research professionals and executives. The program offers
a unique blend of academic coursework, practical applications and projects,
industry speakers and seminars. The benefits of the MMR are unmatched:
| Exceptional Career Placement Record |
The Terry College MMR is recognized for
its exceptional success in placement. Demand for experienced MMRs is high
(100% placement) and salaries are competitive (average salary $70,000
since 2005). On average, more than 25 client and supplier firms conduct
interviews for MMR students. Placements are available nationwide and international
placements are increasing. |
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| Financial Assistance |
Financial aid in the form of assistantships are available. The stipend is $10,000 and includes a tuition waiver. Assistantships are awarded on the basis of merit. |
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| 12-Month, Focused Curriculum |
| Challenging and cutting edge coursework provide MMRs with
the knowledge and skills necessary to succeed in the marketing research
industry in just 12 months. The MMR faculty ensure that courses, assignments,
projects, and speakers are relevant to real-world applications. |
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| Practical Approach to Learning |
| MMR courses stress practical application to real-world marketing research
problems. Board-sponsored research projects - from problem definition to
research design, data collection, analysis, and final client reports - are
conducted annually to provide hands-on experience. In the past, projects
have been sponsored by Microsoft, IBM, Coca-Cola, and Home Depot. |
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Other Benefits |
Individual Attention to Students MMR
class sizes of 30 or fewer students enhance faculty attention to individual
student learning and personal development. MMR faculty, Advisory
Board members, and Alumni develop first-name professional relationships
with students and provide the individual coaching and mentoring essential
for career development.
Active Role for Industry Executives The
MMR Advisory Board provides seminars, sponsors live marketing research
projects, and offers counsel on admissions, curriculum, and placement
policies. This past year, more than 25 executives led seminars, and over
50 attended the fall and spring Board meetings.
Technologically Advanced Facilities and Campus
MMR classes are conducted in a dedicated and fully equipped classroom
and computer lab. Multimedia equipment is available for state-of-the-art
presentations and computer-assisted instruction. MMR students are taught
to use the latest analytical tools and multimedia technology. Additionally,
wireless Internet capabilities exist on the UGA campus as well as the
downtown Athens area.
MMR Class Quality and Diversity The Terry
College MMR classes are characterized by their intelligence, work experience,
and cultural diversity. A sense of cooperation and support among MMR students
is apparent and enables students to work and learn successfully in a team
environment.
Long-Term Career Prospects Long-term
prospects for MMRs are exceptional. Newly graduated MMRs move quickly
into Project Manager, Senior Analyst, and Marketing Research Manager roles.
Many of our alumni are now Directors of Marketing Research at client firms
or Senior Vice Presidents at suppliers and agencies. The MMR provides
clear passage to these top management careers. |
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| Over 300 graduates of the MMR
program at the University of Georgia can attest to the fact that this is
perhaps the best investment of a year that you could possibly make. If selected
you'll be paid to take part in a program with talented people from around
the world who share your interest in marketing research. For one year you
will be guided by a gifted faculty, meet dozens of industry leaders and
then will have their firms competing to hire you. A pretty sweet deal! |
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-Randy Brooks, President
Directions Research, Inc
MMR Advisory Board Executive Partner |
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