Program Benefits
The Terry College is the leading specialized program for developing skilled marketing research professionals and executives. The program offers a unique blend of academic coursework, practical applications and projects, industry speakers, and seminars. The benefits of the MMR are unmatched: Exceptional Career Placement Record
The Terry College MMR is recognized for its exceptional success in placement. Demand for experienced MMRs is high and salaries are competitive (average salary $70,000 since 2005). Both client and supplier firms conduct interviews for MMR students and placements are available nationwide.
Financial Assistance
Financial aid in the form of assistantships are available. The stipend is a minimum of $6,000 and includes a tuition waiver. Assistantships are awarded on the basis of merit.
12-Month, Focused Curriculum
Challenging and cutting edge coursework provide MMRs with the knowledge and skills necessary to succeed in the marketing research industry in just 12 months. The MMR faculty ensure that courses, assignments, projects, and speakers are relevant to real-world applications.
Practical Approach to Learning
MMR courses stress practical application to real-world marketing research problems. Board-sponsored research projects - from problem definition to research design, data collection, analysis, and final client reports - are conducted annually to provide hands-on experience. In the past, projects have been sponsored by Microsoft, IBM, Coca-Cola, and Home Depot.
Other Benefits
Over 500 graduates of the MMR program at the University of Georgia can attest to the fact that this is perhaps the best investment of a year that you could possibly make. If admitted, you'll take part in a program with talented people from around the world who share your interest in marketing research. For one year you will be guided by a gifted faculty, meet dozens of industry leaders, and then will have their firms competing to hire you. A pretty sweet deal!”
Randy Brooks, PresidentDirections Research, Inc
MMR Advisory Board
Executive Partner
Individual Attention to Students MMR class sizes of 30 or fewer students enhance faculty attention to individual student learning and personal development. MMR faculty, Advisory Board members, and alumni develop first-name professional relationships with students and provide the individual coaching and mentoring essential for career development.
Active Role for Industry Executives The MMR Advisory Board provides seminars, sponsors live marketing research projects, and offers counsel on admissions, curriculum, and placement policies. This past year, more than 25 executives led seminars, and over 50 attended the fall and spring Board meetings.
Technologically Advanced Facilities and Campus MMR classes are conducted in a dedicated and fully equipped classroom and computer lab. MMR students are taught to use the latest analytical tools and leading statistical software packages. Additionally, wireless Internet capabilities exist on the UGA campus as well as the downtown Athens area.
MMR Class Quality and Diversity The Terry College MMR classes are characterized by their intelligence, work experience, and cultural diversity. A sense of cooperation and support among MMR students is apparent and enables students to work and learn successfully in a team environment.
Long-Term Career Prospects Long-term prospects for MMRs are exceptional. Newly graduated MMRs move quickly into project manager, senior analyst, and marketing research manager roles. Many of our alumni are now directors of marketing research at client firms or senior vice presidents at suppliers and agencies. The MMR provides clear passage to these top management careers.
