George M. Zinkhan is the Coca-Cola Company Professor of Marketing at the University of Georgia. Since receiving an M.B.A. in Operations Research (1979) and Ph.D. (1981) from the University of Michigan, he has published more than 150 articles in the areas of advertising, promotion, and electronic commerce. These articles have appeared in such publications as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Applied Psychology, Journal of Advertising, Strategic Management Journal, Journal of Social Psychology, Journal of Advertising Research, Decision Sciences, Communications of the ACM, California Management Review, and others.

Besides teaching at the University of Michigan, he has also been a faculty member at the University of Pittsburgh, Graduate School of Business, and at the University of Houston, where he was the Conn Appliances Professor Marketing. In the 1990s, Professor Zinkhan completed a four-year term as editor of the Journal of Advertising and a three-year term as book review editor for the Journal of Marketing. He is currently serving a three-year term as Editor for the Journal of the Academy of Marketing Science. His two most recent co-authored books are: Electronic Commerce: A Strategic Perspective (2000, Dryden Press) and Consumers (2004, McGraw-Hill / Irwin). The American Academy of Advertising honored him in 2004 with its “Outstanding Contribution to Research Award.”

For more details about George Zinkhan, see www.terry.uga.edu/~gzinkhan

E-mail:gzinkhan@terry.uga.edu