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Dr. Leigh holds the Emily H. and Charles
M. Tanner, Jr. Chair of Sales Management at The University of Georgia.
He received his D.B.A. in Marketing from Indiana University and an M.B.A.
and B.S. (Economics) from Southern Illinois University. He served as Assistant
Professor at Penn State, including roles as Faculty Director for the Penn
State Executive Management Program and Visiting Professor at Ogilvy and
Mather Advertising (NY). He received an M.B.A. teaching award at Penn
State. Long active in the American Marketing Association, he is past president
of the AMA's Academic Council, currently serves on the AMA Finance Committee,
and is a charter member of the AMA Foundation Leadership Circle.
Professor Leigh's research has been published in
the Journal of Marketing Research, Journal of Marketing, Journal of Consumer
Research, Journal of Applied Psychology, Journal of Advertising, Journal
of Advertising Research, Planning Review, Journal of Purchasing and Materials
Management, Journal of Personal Selling and Sales Management, Journal
of the Academy of Marketing Science, and Expert Systems and Applications.
He serves on the editorial boards of the Journal of Marketing, Journal
of Advertising, and Journal of Personal Selling and Sales Management.
He was guest editor for the JPSSM on a special issue concerning social
cognition in sales. His current research emphasizes salesperson knowledge
and performance, customer relationship strategy, B2B eCommerce, competitive
advantage through sales strategy, and the impact of marketing and sales
interface quality on organizational performance. Dr. Leigh's research
is partially supported by the DuPont Corporation due to his service on
the DuPont Faculty Advisory Board.
Professor Leigh's executive education experience
includes teaching roles at Penn State and Northwestern, as well as such
corporate clients as Beatrice Foods, Marriott, Reichhold Chemicals, Siam
Cement (Bangkok), Moore Business Forms, Inchcape/Caleb Brett, Armstrong
World, CISCO Systems , CIGNA Insurance and SATYAM Computer (India). With
the Burgundy Group (Chicago), he helped develop and taught in the American
Red Cross Leadership Institute. He served as Chairman of the East Georgia
Chapter of the American Red Cross in 1992-93.
E-mail: tleigh@terry.uga.edu
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