Candice R. Hollenbeck received her Ph.D. from the University of Georgia in Consumer Learning and Education with an emphasis in both the sociocultural and symbolic dimensions of consumer behavior and the cultural ecology of consumption identities. She has published in Advances in Consumer Research, Psychology & Marketing, and Marketing Education Review, and has presented her research at numerous conferences including the Association for Consumer Research, American Marketing Association and Society of Marketing Advances conferences. Dr. Hollenbeck also serves as an ad hoc reviewer for the Journal of The Academy of Marketing Science. Prior to completing her Ph.D., Dr. Hollenbeck worked in account management and market planning with Johnson and Johnson.

E-mail:chollenbeck@terry.uga.edu