Executive Seminar Series

Fall 2010
Date	Speaker Company	Topic	Social Hour Locations
Sep 15	Lindsay Zaltman Olson Zaltman Associates	Tapping Into the Consumer Unconscious	DePalma’s
Sep 27	American Marketing Association	2010 Marketing Research Conference	Hilton Atlanta — Downtown
Oct 11	Timothy Norvell Doctoral Candidate	Interviewing & Careers in Marketing Research	Pizza in class
Oct 18	Mike Anderson, Laura Washington, Barbara Conners & Trevor Wooden dunnhumbyUSA	Introduction to Shopper Data	East West Bistro
Oct 25	Francine Faiella AC Nielsen	Consumer Behavior & Online Marketing	Hilltop Grille
Nov 10	Shelly Ray, Jill Eberle & Chris Miller Lynx Research	The Marketing Research Process	DePalma’s
Nov 17	Alec Schendzelos Directions Research, Inc	The Fine Art of Tabulation	Hilltop Grille
Dec 1	Cameron Cramer Marketing Intelligence Professionals	Getting a Job & Managing Your Career With an MMR	DePalma’s

Spring 2011
Date	Speaker Company	Topic	Social Hour Locations
Jan 26	Bruce Olson, Brian Stifel & Patricia Breed MMR Research Associates/Home Depot	Report Writing Workshop	Sandwiches in Class
Feb 7	Kanako Oshimura & Jenny Chau M/A/R/C Research & Amway	Life After Caldwell 206	N/A
Feb 16	Thomas Walker Integreon	Market Research is Like Arts and Crafts	Hilltop Grille
Feb 17	BBDO Visit	N/A	BBDO Offices
Feb 23	Lynda Levy & Jeff Wasserman Synovate	International Research	East West Bistro
Mar 7	Rob & Jonna Cartwright The Coca-Cola Company	New Product Forecasting	Hotel Indigo
Mar 21	Chris Murphy Millward Brown	Link Copy Testing System	Melting Point at Foundry Park Inn
Mar 28	Peter Cronin Affinova	Optimization Methods	Gnat's Landing
Mar 30	David Kudon TBS	Market Research in a Media/ Entertainment Environment	Hotel Indigo
Apr 6	Paul Rubenstein Accelerant Research	Leveraging the Social Media Phenomenon to Create New MR Methodologies	Hilltop Grille
Apr 25	John Traynor InVivo BVA USA	Shopper Research in Live and Virtual Environments	Gnat's Landing

Master of Marketing Research