The SAS Executive Seminar Series is an integral part of the MMR program as it helps students gain a more well-rounded marketing research education. The series consists of seminars given by marketing professionals to build on the MMR coursework. The seminars address unique and practical topics in the current marketing world such as new research designs and industry trends. The marketing professionals also discuss what to expect in the market research workforce and the skills needed to excel. The series also provides the opportunity to network with marketing professionals in a formal question and answer session and a reception following each seminar. The dynamics and desires of each MMR class influence the topics covered.