More than 150 MMR alumni, Advisory Board members and friends of the program attended the 2011 MMR Anniversary and Research Summit held Nov. 13–14 in Athens, GA. The event opened with an evening cocktail and hors d’oeuvres reception at the State Botanical Gardens – and was followed by more mingling and reminiscing at the Hotel Indigo’s Rialto Room hosted by Mark Jones and MMR Research Associates. Monday was a full day Research Summit followed by cocktails, dinner, and post-dinner music and dancing.

Program Highlights

• Stan Sthanunathan, VP Marketing Strategy & Insights, The Coca-Cola Company: Transformation is Not an Option
• Dr. Niels Schillewaert, PhD, Co—founder and Managing Partner, InSites Consulting:
  Social Media for Market Research: Listening & Engaging with Consumers
• Merrill Dubrow, President & CEO, M/A/R/C Research :
  The Future of Marketing Research
• Lisa Courtade, Senior Director Global Insights, Merck & Co.
  The Speed of Insight — Leveraging Mobile Technology
• Dr. Michael Smith, Senior Partner, Neurofocus and Charles Guilbeau, VP Strategy & Insights, Anheuser—Busch:
  Neuroscience for Consumer Insights: Overview and Application
• Jeffrey Henning, CMO, Chief Marketing Officer, Affinnova, Inc. and Billy Fletcher, Senior Research Manager, The Coca-Cola Company:
  Get a Clue: Who is Killing Research?
• Panel Discussion: "The Indispensable Researcher, the Indispensable Academic Program" Transformation is Not an Option
  • Rob Arnett — Senior Partner, Solutions Partners, Class of 1982
  • Bruce Olson — Partner, MMR Research, Class of 1993
  • Randy Adis — Director, Strategy & Insights, PepsiCo, Class of 1999
  • Mary Callahan — Eastman Chemical Company, Class of 1987
  • Tommy Galloway — Vice President, The Link Group, Class of 2000
  • Wayne Lashua — Director, Lilly Market Research, Eli Lilly, Class of 2004
  • (Introduced and Moderated by Chris Miller, President, Lynx Research

In Attendance

Class of...

1981, 1982, 1983, 1984, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012

Companies

• A3 Research
• Actionable Insights
• Affinnova, Inc.
• Altria
• Anheuser-Busch
• Aperio Insights LLC
• Bellomy Research,Brand Illumination/Emory ,Burke, Inc.
• Center for Creative Leadership
• Colgate-Palmolive Co.
• Connell+Associates
• Cox Communications
• Directions Research Inc.
• dunnhumbyUSA
• Eastman Chemical Company
• Eli Lilly
• Infosurv, Inc.
• Insights Shop
• Insites Consulting
• J Partners Consulting
• JPMorganChase
• Kimberly-Clark Corporation
• KS&R, Inc.
• L’oreal
• Lowes Foods
• Lieberman Research Worldwide
• Lynx Research Consulting
• M/A/R/C Research
• McKinsey & Co
• Merck & Co.
• Michelin North America
• MMR Research Associates, Inc.
• NeuroFocus
• PepsiCo
• Practical Insights
• SecureWorks
• Shell
• Solution Partners Consulting, Inc.
• Southern Company
• Sponseller Consulting
• Strategy Outfitters
• Summit Research
• Texas Instruments
• The Coca-Cola Company
• The Home Depot
• The Link Group
• TNS
• UPS
• WorldOne Research

Thanks to the Sponsors

Platinum

• The Coca-Cola Company
• MMR Research Associates, Inc.

Gold

• Burke, Inc.
• Lynx Research Consulting
• Merck & Co.
• The Coca-Center for Marketing Studies
• The Terry College
• The UGA MMR Alumni Association

Silver

• Affinnova, Inc.
• Eli Lilly and Co.

Bronze

• Directions Research, Inc.
• dunnhumbyUSA