The Terry Master of Marketing Research program was the first of its kind. In 1979 we saw the need for high-caliber marketing researchers and so, in conjunction with some of the leading marketing professionals in the field, our faculty developed an 11-month program focused on real-world marketing research problems and insights into consumer behavior.

Our MMR program is one of the top programs for developing skilled marketing research professionals and executives, and has more graduates than any other program.

Individual Attention to Students

MMR class sizes of 30 or fewer students enhance faculty attention to individual student learning and personal development. Faculty, Advisory Board members, and alumni develop first-name professional relationships with students and provide the individual coaching and mentoring essential for career development.

Active Role for Industry Executives

The MMR Advisory Board provides seminars, sponsors live marketing research projects, and offers counsel on admissions, curriculum, and placement policies. This past year, more than 25 executives led seminars, and over 50 attended the fall and spring board meetings.

Class Quality + Diversity

The Terry College MMR classes are characterized by their intelligence, work experience, and cultural diversity. A sense of cooperation and support among MMR students is apparent and enables students to work and learn successfully in a team environment.

Long-Term Career Prospects

Long-term prospects for MMRs are exceptional. Newly graduated MMRs move quickly into project manager, senior analyst, and marketing research or consumer insight manager roles. Many of our alumni are now directors of marketing research at client firms or senior vice presidents at suppliers and agencies. The MMR provides clear passage to these top management careers.