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Director
Srinivas K. Reddy, Ph.D.

MMR Program Administrator
Jamese Meyer

Department Head
Richard Fox, Ph.D.
Coca-Cola Center for Marketing Studies

The Coca-Cola Center for Marketing Studies, established in 1986, seeks to advance professional marketing research education and to identify and develop new programs and methods which will better serve the marketing community's needs for education and information. The Master of Marketing Research Program, an internationally recognized graduate program within the Terry College of Business, is administered by the center. The center also works to maintain and strengthen relations with the business community.

The Center is funded by endowment grants from the Coca-Cola Company, The Coca-Cola Foundation, AC Nielsen, M/A/R/C/ Inc., Audits and Surveys, MRCA, and the membership donations of an extensive list of leading firms on the MMR Board of Advisors. These funds support assistantships for the MMR students, faculty research grants, teaching materials, and seminars by industrial leaders. The faculty of the Marketing Department appreciates this support by these firms and invites the participation of other firms.

 

Congratulations and good luck Class of 2008!

Class of 2008


news
Panel Discussion Webcast Art: Creating to Collecting

New SAS Executive Seminar Series

2007-2008 Speaker Schedule

Terry Cox Presentation

Fall Board Meeting
October 12, 2006

Spring 2007 Sigma Newsletter

MMR Application


Selig Center Releases 2005 Minority Buying Power Report

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   Online Course

   Principles of
   Marketing Research


   Principles of Marketing Research: An Online Certificate Course