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Terry College of Business

Georgia’s flagship business school, founded in 1912

MARK 4800-Marketing Internship

Download the Internship Form (PDF | 216 KB).

For those pursuing the Area of Emphasis, please use this Internship Form (PDF | 264 KB).

Please keep this material. It will answer your questions as you progress through your internship.

General Information

An internship is employment, compensated or not, that gives you practical experience in marketing activities. An internship is the equivalent of a 3-credit hour upper level marketing course, so the work responsibilities must provide substantial marketing experience which contributes meaningfully to one's understanding of the discipline. For example, serving as a manufacturer's sales representative qualifies, but delivering pizzas does not. Further, a student may not receive credit for continuing in a job held previously. Certainly, work experience of any kind is valuable and is not discouraged. However, an internship is the equivalent of enrolling in a 3-credit hour upper level marketing course, and as such, should provide a "new" learning experience. Finally, for obvious reasons, working in a family business cannot qualify as an internship.

Internship Requirements

You must meet the following requirements in order to receive academic credit for your internships. There are NO EXCEPTIONS to these rules.

  1. Be a Marketing major (not an intended major) in the Terry College of Business.
  2. Have successfully completed MARK 3000.
  3. Have an internship where you work at least 200 total hours. This can be broken up into 13-15 hours for 15 weeks, 20 hours a week for 10 weeks or 25 hours a week for 8 weeks.
  4. You must register for MARK 4800 in the academic semester you are actually doing the internship. University regulations do not permit juggling the semester in which you register to avoid tuition costs, etc.
  5. Your internship must include substantial responsibilities/assignments related to marketing activities.

MARK 4800 is the course number of the class for which you register in order to receive academic credit for your internship experience. You register for the class, pay tuition for the class and write a paper for the class, but you do not go to class meetings with a professor...you go to your job.

MARK 4800 is a regular 3-hour semester class, which you may take only once. While you are working, you are registered at UGA for Mark 4800. You may take other courses while doing an internship. However, if MARK 4800 is the only class you take in an academic semester, you may be eligible to waive certain fees such as activity and transportation fees. MARK 4800 can be counted as a Major-Related selection.

You will receive a grade of S (satisfactory) or U (unsatisfactory) for your internship. The grade is based on your paper (2/3) and the evaluation from your internship supervisor (1/3).

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Receiving Academic Credit

  1. Find an internship. Learn about opportunities from:
    • Andrew Crain, Career Consultant for marketing students at the Career Center, second floor, Clark Howell Hall. Call 542-8434 for an appointment.
    • The Career Center Library on the second floor of Clark Howell Hall (books and internet resources for finding internships).
    • DAWGlink, on-line internship postings.
    • Your own contacts and networking.
  2. Complete the Internship Agreement form. You can obtain a copy of this from the Marketing Department office, from the Marketing Advisor or by downloading a copy (PDF | 216 KB). Make sure a thorough and accurate job description is included and that your supervisor knows that he or she will be asked to evaluate your performance at the end of the semester. Also, make sure your supervisor's fax number and email address are on the form. Have the person who will supervise you during the internship sign and date it and return it to:

    Laura Richardson
    G-16 Brooks Hall
    706-542-3770
    706-542-3738 (fax)
    lrichard@terry.uga.edu
  3. If your internship application is approved, you will be given access, which will allow you to register for MARK 4800. You will not be able to register for MARK 4800 without access. You will be informed of your acceptance and access by email.
  4. IMPORTANT: Internship applications must be submitted before final exams the semester preceding your internship semester (this excludes Maymester). There is a limit of 50 students approved for an internship per semester. The class fills up quickly for summer semesters, so you are advised to plan ahead.
  5. Register for MARK 4800 at pre-registration or during drop/add during the semester that you will be interning.
  6. Go to work. Keep a diary of your major activities and accomplishments during the internship. This will help you when writing your paper.
  7. We will send an evaluation letter to your supervisor during the last two weeks of the semester. Your supervisor should complete the evaluation and return it directly to the Marketing Department as soon as possible. You will not be involved in the distribution or collection of the evaluation form.
  8. Unless otherwise arranged, you will receive a grade of Incomplete (I) for the semester you actually worked as an intern.
  9. Write your paper using the guidelines contained in this handout. Turn it in to Laura Richardson, the Marketing Advisor (the advisor has a mailbox in the Marketing Department office). THE PAPER MUST BE SUBMITTED NO LATER THAN THE MID POINT DURING THE SEMESTER FOLLOWING YOUR WORK EXPERIENCE. DO NOT email OR FAX YOUR REPORT. DROP IT OFF PERSONALLY OR MAIL IT. If you are graduating in the same semester you are registered for MARK 4800, your paper is due two weeks before the end of classes that semester. NO EXCEPTIONS WILL BE MADE to this deadline.
  10. Professor Kevin Ellis will assign a grade based upon your paper (2/3) and your supervisor's evaluation (1/3), and the Incomplete (I) grade you received during the semester you did your internship will be changed to one of the following grades: S or U. The new grade will be submitted to the registrar. Please allow time for the change of grade to be posted.

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Paper Guidelines

Download the Internship Paper "Do's and Don'ts"(PDF | 10 KB).

The key to a successful internship paper is a positive internship experience. Your responsibility is to see that you receive a full internship experience; the more you do for your company or organization, the easier it will be to write an excellent internship paper. Ask your supervisor to provide you with a rigorous and varied experience. Look for work to do, ask for projects to work on, meetings to attend, etc.

Keep a daily diary while working on your Internship. Document both your activities and your accomplishments. A complete and interesting diary is the key to writing your paper. However, your paper should NOT be a diary, but rather an organized summarization of your experience following the guidelines given below. Start by outlining what your paper will contain. The diary will remind you of the types of activities you performed.

The paper should be 10 to 12 pages, typed and double-spaced, written in the following format (please note these are general, flexible GUIDELINES — use them as such). YOU MUST USE PAGE NUMBERS AND SECTIONS IN YOUR PAPER.YOU MUST HAVE A TITLE PAGE..

NOTE: you are STRONGLY encouraged to revise, edit, and/or have someone else read and review your paper before submitting it. STYLE, CONTENT, READABILITY, GRAMMAR, SECTIONS, FLOW OF NARRATIVE are ALL important, and they represent the criteria with which you are being evaluated.

You are strongly urged NOT to turn in the first thing that comes to mind and you type as you go along!! If the paper you turn in is deemed by Professor Ellis not to be acceptable in its current form, you will have one week to turn in a revised one. If it is still unacceptable after you resubmit it, you will receive a "U" for the internship.

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Contact Information

Department of Marketing
Terry College of Business
University of Georgia
Athens, GA 30602-6258
706-542-2123
706-542-3738 (fax)

Department Head

Charlotte Mason
138 Brooks Hall
Athens, GA 30602
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Undergraduate Advisor

Laura Richardson
124 Brooks Hall
Athens, GA 30602
706-542-3770
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Page Updated on Wednesday, October 12, 2011