Terry College-wide Requirements

• Enrolled in one of the major disciplines
• TCB Residency: 30 hours as Terry College Business student
• 2.0 grade point average in Terry courses

University-wide Requirements

• American and Georgia History Requirement
• Federal Constitution Requirement
• Georgia Constitution Requirement
• Regents’ Exam
• Environmental Literacy Requirement
• Physical Education - one hour
• UGA residency: 40 of the last 60 semester hours
• 2.0 University of Georgia cumulative average for graduation certification

Marketing Major Requirements

Required Courses — 21 hours (Major Required)

• MARK 4000 - Marketing Research for Business Decisions
• MARK 4100 - Consumer Behavior
• MARK 4900 - Marketing Strategies and Decision Making

Choose three or four courses from the following: (Major Related)

• MARK 4210 - Professional Selling and Customer Relationship Management
• MARK 4220 - Sales Force Strategy and Management
• MARK 4500 - Services Marketing
• MARK 4600 - Integrated Marketing and Brand Communication
• MARK 4700 - International Marketing
• MARK 4800 - Marketing Internship
• ADPR 3110 - Advertising Message Strategy
• ADPR 5740 - Advertising Campaigns

(These courses require permission from the Journalism Department).

If only three courses from above (Major Related) were chosen, you must choose one course from the approved major-related list (available in the Marketing Department Advisor’s Office) which includes upper division courses from Accounting, Economics, Finance, Management, Real Estate, Risk Management and Insurance.