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Terry College of Business

Georgia’s flagship business school, founded in 1912

Typical Course Sequence

Marketing sample schedule of study over a four-year period is included below:

Typical Course Sequence for Marketing PhD
Fall Spring Summer
Year 1
  • Marketing Department Seminar (Consumer Behavior I or Marketing Strategy I)
  • Microeconomics
  • Econometrics I
  • Applied Regression or Experimental Design
  • Marketing Department Seminar (Consumer Behavior I or Marketing Strategy I)
  • Econometrics II
  • Multivariate Methods
  • Microeconomics II or Psychology Seminar
  • First Year Paper
  • Elective
Year 2
  • Marketing Department Seminar (Consumer Behavior II or Marketing Strategy II
  • Econometrics III
  • Elective
  • Elective
  • Marketing Department Seminar (Consumer Behavior II or Marketing Strategy II)
  • Marketing Models
  • Elective
  • Elective
  • Comprehensive Examination
  • Second Year Paper
Year 3
  • Comprehensive Examination
  • Oral Marketing Candidacy Exam
  • Dissertation Research
  • Elective
  • Defend Dissertation Proposal
  • Prepare for AMA job interviews
  • Job Interviews (AMA Summer Educators’ Conference)
  • Elective
Year 4
  • Dissertation Research
  • Personal Research
  • Elective
  • Defend Dissertation
  • Personal Research
  • Elective
  • Defend Dissertation
  • PhD Graduation

Contact Information

Department of Marketing
Terry College of Business
University of Georgia
Athens, GA 30602-6258
706-542-2123
706-542-3738 (fax)

Department Head

Charlotte Mason
138 Brooks Hall
Athens, GA 30602
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Graduate Coordinator

Sundar Bharadwaj
105 Brooks Hall
Athens, GA 30602
706-542-5542
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Page Updated on Wednesday, March 6, 2013