Typical Course Sequence
Marketing sample schedule of study over a four-year period is included below:
| Fall | Spring | Summer | |
|---|---|---|---|
| Year 1 | Buyer Behavior. Regression Analysis. Philosophy of Science and Measurement. |
Marketing Strategy. Multivariate Methods. Experimental Design. |
First Year Paper. Elective. |
| Year 2 | Structural Equations Modeling 1. Marketing Theory. Psychological Models of Consumer Behavior. |
Brand/Consumer Equity. Elective(s). |
Personal Research. Study for Comprehensive Examination. Marketing Models. |
| Year 3 | Comprehensive Examination. Oral Marketing Candidacy Exam. |
Dissertation Research. Elective. |
Defend Dissertation Proposal. Prepare for AMA job interviews. Job Interviews (AMA Summer Educators' Conference). Elective. |
| Year 4 | Dissertation Research. Personal Research. Elective. |
Defend Dissertation. Personal Research. Elective. |
Defend Dissertation. PhD Graduation. |
Contact Information
Department of Marketing
Terry College of Business
University of Georgia
Athens,
GA
30602-6258
University of Georgia
706-542-2123
706-542-3738 (fax)
