Please download and complete the Internship Form (PDF | 8 KB).

An internship is employment, compensated or not, that gives you practical experience in marketing activities. An internship is the equivalent of a 3-credit hour upper level marketing course, so the work responsibilities must provide substantial marketing experience which contributes meaningfully to one's understanding of the discipline. For example, serving as a manufacturer's sales representative qualifies, but delivering pizzas does not.

Further, a student may not receive credit for continuing in a job held previously. Certainly, work experience of any kind is valuable and is not discouraged. However, an internship is the equivalent of enrolling in a 3-credit hour upper level marketing course, and as such, should provide a "new" learning experience.

Finally, for obvious reasons, working in a family business, or with a friend, or any similar arrangement that violates the spirit of what the true purpose of the internship is, cannot qualify as an internship.

1. Be a Marketing major (not an intended major) in the Terry College of Business.
2. Have successfully completed MARK 3000.
3. Have an internship where you work at least 200 total hours.
     (This can be broken up into 13–15 hours for 15 weeks, 20 hours a week for 10 weeks or 25 hours a week for 8 weeks.)
4. You must register for MARK 4800 in the academic semester you are actually doing the internship. University regulations do not permit juggling the semester in which you register to avoid tuition costs, etc.
5. Your internship must include substantial responsibilities/assignments related to marketing activities.

MARK 4800 is the course number of the class for which you register in order to receive academic credit for your internship experience. You register for the class, pay tuition for the class and write a paper for the class, but you do not go to class meetings with a professor...you go to your job.

MARK 4800 is a regular 3-hour semester class, which you may take only once. While you are working, you are registered at UGA for Mark 4800. You may take other courses while doing an internship. However, if MARK 4800 is the only class you take in an academic semester, you may be eligible to waive certain fees such as activity and transportation fees. MARK 4800 can be counted as a Major-Related selection.

You will receive a grade of S (satisfactory) or U (unsatisfactory) for your internship. The grade is based on your paper (2/3) and the evaluation from your internship supervisor (1/3).

How to Receive Academic Credit

1. Find an internship. Learn about opportunities from:

• The Internship Book in the Marketing Dept. Main Office, Room 148 Brooks.
• The Career Center, second floor, Clark Howell Hall. Call (706) 542-8434 for an appointment.
• DAWGlink (on-line internship postings) at www.career.uga.edu.
• Your own contacts and networking.

2. Complete the Internship Agreement form.

You can obtain a copy of this form in the Marketing Dept. office, from the Marketing Advisor or by downloading a copy from the Marketing Web Page. Make sure a thorough and accurate job description is included and that your supervisor knows that he or she will be asked to evaluate your performance at the end of the semester. Also, make sure your supervisor's fax number and email address are on the form. Have the person who will supervise you during the internship sign and date it and return it to:

Mrs. Laura Richardson
G–16, Brooks Hall
706-542-3770
706-542-3738
email

(Or put it in her mailbox in Room 148 Brooks Hall)

3. If your internship application is approved, you will be given access, which will allow you to register for MARK 4800. You will not be able to register for MARK 4800 without access. You will be informed of your acceptance and access by email.

4. IMPORTANT: Internship applications must be submitted at least 3 weeks BEFORE final exams during the semester PRECEDING the one (excluding Maymester) in which you plan to do your internship.

There is a limit of 50 students approved for an internship per semester. The class fills up quickly for summer semesters, so you are encouraged to plan ahead.

5. Register for MARK 4800 at pre-registration or during drop/add during the semester that you will be interning.

6. Go to work. Keep a diary of your major activities and accomplishments during the internship. This will help you when writing your paper.

7. We will send an evaluation letter to your supervisor during the last two weeks of the semester in which you are doing your internship. Your supervisor should complete the evaluation and return it directly to the Marketing Department as soon as possible. You will not be involved in the distribution or collection of the evaluation form.

8. Unless otherwise arranged, you will receive a grade of Incomplete (I) for the semester you actually worked as an intern.

9. Write your paper using the guidelines contained in this handout. Turn it in to Mrs. Richardson in the Marketing Department. NOTE: THE PAPER MUST BE SUBMITTED NO LATER THAN THE MID POINT DURING THE SEMESTER FOLLOWING YOUR WORK EXPERIENCE.

YOU ARE REQUESTED NOT TO EMAIL OR FAX YOUR PAPER. YOU MUST DROP IT OFF PERSONALLY WITH, OR MAIL IT TO MRS. RICHARDSON.

If you are graduating in the SAME semester you are registered for MARK 4800, your paper is due two weeks before the end of classes that semester. NO EXCEPTIONS WILL BE MADE to this deadline.

10. Dr. Bobby Friedmann will assign you a grade based upon your paper (2/3 of the grade) and your supervisor's evaluation (1/3 of the grade).

The Incomplete (I) grade you received during the semester you did your internship will be changed to one of the following grades: S or U. In order to receive an S, the paper must have received a grade equivalent to a C or better. TThe new grade will be submitted to the registrar. Please allow time for the change of grade to be posted.

Paper Guidelines

The key to a successful internship paper is a positive internship experience. Your responsibility is to see that you receive a full internship experience; the more you do for your company or organization, the easier it will be to write an excellent internship paper.

We encourage you to ask your supervisor to provide you with a rigorous and varied experience. Look for work to do, ask for projects to work on, meetings to attend, etc.

Keep a daily diary while working on your Internship. Document both your activities and your accomplishments. A complete and interesting diary is the key to writing your paper. However, your paper should NOT be a diary, but rather an organized summary of your experience and subsequent impressions, following the guidelines given below. The diary will remind you of the types of activities you performed.

The paper should be 12 to 14 pages, typed and double-spaced, written in the following format (please note these are general, flexible GUIDELINES —use them as such).

YOU MUST USE PAGE NUMBERS AND SECTIONS IN YOUR PAPER.

NOTE: you are STRONGLY encouraged to revise, edit, and/or have someone else read and review your paper before submitting it. STYLE, CONTENT, READABILITY, GRAMMAR, SECTIONS, FLOW OF NARRATIVE are ALL important. Do NOT turn in the first thing that comes to mind and you type as you go along!!!!! If the paper you turn in is deemed by Dr. Friedmann not to be acceptable in its current form, you will have one week to turn in a revised one.

Pages 1–2: Description of the company for which you worked. Talk about its goals, its organization and where your job fit in.

Pages 3–6: Description of what you did on your internship. This should be the bulk of your paper and again should not be a diary. Present this description by organizing the tasks you completed into categories, (ex. computer tasks, research, etc.)

Pages 7–12: Focus on two things:

1. What did you see in the company that you believe it does well. These would be things that impressed you positively. They can relate to: processes, procedures, strategies, approaches to market segments, pricing tactics, etc.
2. Do the same then, for what impressed you negatively. What does the company do that you thought was inefficient, made little sense to you, seemed to be a waste of resources, escaped your understanding, etc...

Page 12 to end:

Most important part of this section... What did you learn? What are the most important value-added lessons you take away from the internship. State at least three! Explain them to the reader in as articulate manner as you can.

Appendices: Examples of any relevant work that you created during your internship, or think can contribute to the readability and quality of the paper are optional, and should be attached at the end. Do NOT get carried away with unnecessary appendices that do not add to the value of your report.