Richard J. Fox (Ph.D., Michigan State University) is an Associate Professor of Marketing in the Terry College of Business of the University of Georgia. After receiving his Ph.D., Rich joined Procter & Gamble in Cincinnati, Ohio, where he served as an internal consultant on statistical issues, including research design, sampling and inference, and analytical problem solving. His primary responsibilities in the latter half of his 10-year career at Procter & Gamble was to manage consumer research teams in various corporate divisions. Rich's industry experience also includes several years as Manager of Quantitative Research at Kenneth Hollander Associates, Inc., a market research firm in Atlanta, and Manager of Marketing Research and Information Systems at Nimslo Corporation, a start-up photography company. His teaching responsibilities in the Marketing Department of the Terry College of Business are primarily related to the Master of Marketing Research program. Rich has also served as a consultant to numerous companies including Coca-Cola and Frito-Lay. Most recently he has been engaged by the Colography Group, Inc to assist in sample design and estimation issues. Rich has published in numerous professional journals, including Journal of Marketing, Journal of The Academy of Marketing Science, Annals of Mathematical Statistics and Annals of Statistics. His research interests include choice models, forecasting market potential of new products, and, in general, application of quantitative methods to business problems.

E-mail: rfox@terry.uga.edu