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Department of Marketing
BBA Degree "UPPER DIVISION" Requirements (for Juniors & Seniors)
Upper Division Business Core (12 hours, all courses are required)
(Prerequisites: ACCT 2101 and MIST 2090)
_____ FINA 3000 Financial Management
_____ MGMT 3000 Management of Organizations and Individuals
_____ MSIT 3000 Statistical Analysis for Business or
STAT 3000
_____ MARK 3000 Principles of Marketing
Upper Division Selection (3 hours) See prerequisites for the following courses (choose one)
_____ ACCT 4000 Accounting Information in Multinational Setting
_____ FINA 4000 Money and Capital Markets
_____ ECON 4000 The Economics of Human Resources
_____ MGMT 4000 Integrated Resource Management
_____ REAL 4000 Real Estate
_____ RMIN 4000 Risk Management and Insurance
Marketing - 7 Major Courses (9 hours required, 12 hours electives = 21 hours)
MARKETING MAJOR COURSES REQUIRED
_____ MARK 4000 Marketing Research for Business Decisions
_____ MARK 4100 Consumer & Organizational Buyer Behavior
_____ MARK 4900 Marketing Strategies & Decision Making (must be taken your last semester)
MARKETING MAJOR RELATED/ELECTIVE COURSES (choose 4)
_____ MARK 4200 Sales Force Strategy & Management
_____ MARK 4250 Account Management & Professional Selling
_____ MARK 4300 Information Technology & Marketing
_____ MARK 4500 Product and Services Marketing
_____ MARK 4600 Advertising & Sales Promotions
_____ MARK 4700 International Marketing
_____ MARK 4800 Marketing Internship
_____ MARK 5000 Advanced Marketing Research (offered Fall Semester only)
_____ ADPR 3110 Advertising Message Strategy
_____ ADPR 5740 Advertising Campaigns (Contact Journalism 542-4985 for access to ADPR courses)
Arts & Sciences Electives (15 hours)
Choose 5 courses from Arts & Sciences
(www.franklin.uga.edu/depts)
_____ _____ _____ _____ _____
Upper Level Business Electives* (9 hours)
Choose three 4000 or higher level business classes outside your major.
_____ _____ _____ _____
*See FAQ document at Terry Undergraduate Home Page regarding possible substitutions for this area.
TOTAL
60 hours + 61 = 121 hours
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