MARK 3000. Principles of Marketing.
3 credit hours.
Prerequisite: ACCT 2101 and MIST 2090 or CSCI 1100-1100L.
The ways organizations satisfy consumer and organizational needs and wants for products and services. Markets; buyer behavior; marketing research; segmenting targeting and positioning; and product, place, price, and promotional strategies. Concepts, strategies, applications, and marketing methods used to generate revenues in domestic and global settings. Non-traditional format: This course is also offered through University System of Georgia Independent Study (USGIS).

MARK 3000H. Principles of Marketing (Honors).
3 credit hours.
Not open to students with credit in MARK 3000.
Prerequisite: ACCT 2101 and MIST 2090 or CSCI 1100-1100L and permission of Honors.
The ways organizations satisfy consumer and organizational needs and wants for products and services. Markets, buyer behavior, market research, segmentation, and positioning with product, place, price, and promotional strategies. Concepts, strategies, applications, and marketing methods used to generate revenues in domestic and global settings.

MARK 4000. Marketing Research for Business Decisions.
3 credit hours.
Prerequisite: MARK 3000 and MSIT 3000 or STAT 3000.
The value of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to develop new products, market to specific segments, monitor the business environment, perform competitive analyses, etc.

MARK 4100. Consumer and Organizational Buyer Behavior.
3 credit hours.
Prerequisite: MARK 3000.
Consumer and organizational buyer behavior processes. Internal and external influences on decision making, as well as similarities and differences between consumer and organizational choice processes. Concepts from economics and the behavioral sciences will be used to help explain purchase and consumption behavior.

MARK 4200. Sales Force Strategy and Management.
3 credit hours.
Prerequisite: MARK 3000.
Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching.

MARK 4250. Account Management and Professional Selling.
3 credit hours.
Prerequisite: MARK 3000.
Developing and managing a relationship or partnership with a key or national account. Professional selling, including customer opportunity analysis, problem identification, needs assessment, value analysis, and value-based selling. Contact manager systems and role-plays are used to teach selling competencies.

MARK 4300. Information Technology and Marketing.
3 credit hours.
Prerequisite: MARK 3000.
How marketers have utilized advances in information technology. Converting information provided by electronic scanning, emerging media such as the World Wide Web, and conventional record-keeping into actionable knowledge. The emergence of database marketing, frequency and relationship marketing programs, and direct marketing provide the context.

MARK 4500. Product and Services Marketing.
3 credit hours.
Prerequisite: MARK 3000.
This course describes product and service options and compares and contrasts how product and service ideas are developed, priced, promoted, branded, and distributed.

MARK 4600. Advertising and Sales Promotion.
3 credit hours.
Prerequisite: MARK 3000.
Advertising and promotion management. Emphasizes advertising and sales promotion in an organization's marketing communications program. Strategic integration and coordination of all elements of the promotion mix and the legal, ethical, and moral implications of promotion.

MARK 4700. International Marketing.
3 credit hours.
Prerequisite: MARK 3000.
The scope and challenge of international marketing. Emphasizes the cultural dimensions of world markets. Marketing variables will be discussed in terms of developing and executing strategies in different countries.

MARK 4800. Marketing Internship Cooperative.
3 credit hours.
Prerequisite: MARK 3000.
Students are permitted to enter business organizations to obtain practical and applied marketing experience. A paper describing and analyzing this experience is required. Non-traditional format: This course is designated for undergraduate internships and does not meet formally. To apply, go to the Academic Advisor in G-16 Brooks Hall.

MARK 4900. Marketing Strategies and Decision Making.
3 credit hours.
Prerequisite: MARK 4000 and MARK 4100.
This capstone marketing course should be taken during the term just prior to the marketing student's planned graduation. It builds on knowledge gained from previous courses to solve marketing problems in a global environment. Students develop skills in integrating the functions of marketing toward forming strategic decisions and the creation of a marketing plan.

MARK 5000. Advanced Marketing Research.
3 credit hours.
Prerequisite: MSIT 3000, MARK 3000, and MARK 4000.
Topics covered include gaining an understanding of regression analysis and analysis of variance for use in marketing research; analysis of variance and design of experiments; understanding of statistical procedures in Excel; ability to interpret and communicate statistical results.