Professional Development Workshop

Are you using content analysis techniques and applications in your research? Would you like to learn more about this widely applicable methodology and discuss your work with major scholars in the field?

PDW Annual Conference

The 4th annual Content Analysis PDW took place on Friday, August 3, 2012 at the Academy of Management Annual Conference in Boston.

2012 AOM Conference Information

Workshop Part I

An introduction to content analysis as a research methodology and outline appropriate applications, reliability, and validity concerns. Experts walked through examples of content analysis techniques from published research and an expert panel will address questions and offer publishing tips.

Workshop Part II

Experts and authors interacted in small-group roundtables to discuss the content, structure, techniques, and potential journal outlets of each manuscript. Research proposals will be selected and shared for pre-reading among group members with similar interests in advance of the PDW.


Conference Co-Organizers


Past Presentations

Project How-to Overview: “What Does it Mean to be Green?”

2011 Mark Kennedy

Mark Kennedy links reification of new and controversial organizational phenomena to convergence of antagonists’ interpretations of emergent “memes”, offers a method for measuring similarity of antagonists’ interpretations of controversial new ideas over time, and draws links between identities, categories, and reputation.

Research Designs Using Content Analysis

2010 Klaus Weber

Klaus Weber demonstrates how to develop a research project using content analysis. He will also discuss reliability and validity issues.

Content Analysis and CAQDAS

2010 Paula O’Kane

Paula O’Kane demonstrates how the software program NVivo functions as a qualitative data analysis tool.

Introduction to Content Analysis in the Management Field

2009 Rhonda Reger

Rhonda Reger provides a general introduction into the different phases of content analysis including data collection, coding approaches, analysis of content, interpretation of results, and addressing reliability and validity concerns.

Linking Content Analysis with OT & Building Dictionaries

2009 Tim Pollock

Tim Pollock discusses the relationship between the theoretical questions considered and the units of text to be analyzed. He also describes the processes and challenges associated with building custom dictionaries for use in fully automated text analysis.

Content Analysis of News-based Organizational Events

2009 Goce Andrevski

Based on his experience content analyzing thousands of competitive actions carried out by rivals firms, Goce Andrevski provides an overview of the processes for the collection, coding, and data handling of organizational events drawn from the news media.

Content Analysis using Photographs

2009 Arijit Chatterjee

Arijit Chatterjee discusses the usefulness of unobtrusive measures in research, and how CEOs’ prominence in company annual reports can be an indicator of CEOs’ narcissistic tendencies.

Different Styles of Content Analysis

2009 Mark Kennedy

Mark Kennedy discusses content analysis in organizational and media contexts, as well as his “mistakes and lessons learned” from various projects and introduce an association engine tool.

Content Analysis Software Programs

2009 Paula O’Kane

Paula O’Kane demonstrates how NVivo as a Qualitative Data Analysis Tool can help to facilitate content analysis.


Past Agendas

SMA 2012 Agenda AOM 2011 Agenda AOM 2010 Agenda AOM 2009 Agenda