Executive Programs

The Office of Executive Programs at the Terry College of Business partners with the American Marketing Association to present The Advanced School of Marketing Research.

The Advanced School of Marketing Research is a 6-day in-depth course, offered once a year, imparting first-hand practical knowledge of advanced marketing research methods and applications. This interactive instruction can provide researchers with:

•    An understanding of sophisticated methods and models of marketing research used to solve marketing problems today

•   An opportunity to interact with leading practitioners and peers and to learn from the experience of others

•   Insight regarding the broad applicability of marketing research methods to marketing decision making

Topics addressed in previous sessions include critical issues such as market segmentation modeling, concept testing and new product forecasting, advanced experimental design for conjoint and discrete choice problems, discrete choice modeling, interactive methods of examining advertising effectiveness, data mining methods, and marketing mix modeling.

*For full conference information or to register, visit   www.MarketingPower.com/advsmr or call (800) AMA-1150.

Upcoming Programs: