Business Acumen Series
Strategy Innovation
Sensing and Capturing the Value of Innovation
Noteworthy Quote: "Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice." — Steve Jobs, Apple
Program Overview
Have you ever worked on an assignment with a team and experienced the gnawing feeling your ideas were just not good enough? Worse than that, you had to submit the ideas you had developed knowing they could have been better. If so, it is quite possible you and your team were not operating with cognitive agility — a team's ability to revise existing expertise, rooted in older ways of thinking and doing, into new frameworks to tackle problems and opportunities in novel ways. The converse is cognitive rigidity, where a team is impervious to new data, being dominated by a rigid framework that acts to filter out new information that may be relevant, creating blind spots.
Who should attend?
This workshop is designed for any professional seeking to improve their knowledge and skills with regards to innovation management and cognitive agility. Participants typically include new managers and directors, middle managers, and experienced managers identified as having executive potential that need to better understand innovation frameworks, processes, and culture.
How will this benefit you and your organization?
In this one-day workshop, you will explore your personal level of cognitive agility and how to use this to form and lead a highly innovative team. You will understand the strengths and weaknesses of your, and your team's, Cognitive Agility Profile and how you can best meet the challenges of your projects. You will learn how other leaders have used this knowledge to create breakthrough ideas. The session will utilize innovation simulations and timely case studies.
What topics are covered?
Innovation and cognitive agility are the core capabilities companies need to deliver higher levels of value to customers, achieve better margins, and differentiate themselves from competitors. The fact is some companies are better at strategic innovation than others; the successful companies tap a higher level of cognitive agility creating better products, services, and business models.
Strategic Innovation refers to the development of game changing ideas, like the i-Pod, facebook.com, or Bank of America's "Keep-the-Change" program. These ideas became innovations that were inspired by uncommon connections and were enabled by high levels of mental flexibility, openness, and vigilance, the core elements of Cognitive Agility.
Faculty
David Sutherland is a well known international expert in the area of innovation management and the application of new cognitive models to create great business ideas. He has worked with companies like BMW, Apple, Nike, and Bank of America to tap their "latent innovation potential." He consults and lectures to companies on five continents. Sutherland is Founder and Managing Director of Launch Institute, an international firm focusing on strategic innovation, and a UGA Terry College of Business strategic partner.
*The Terry College of Business and The Office of Executive Programs reserve the right to change this workshop's instructor without prior notice to participants.
Duration and Cost
This is a one-day workshop held from 8:30 am to 4:30 pm at the UGA Terry Executive Education Center located at 3475 Lenox Road, Suite 300, in Buckhead. In 2009, this workshop is offered on:
- Friday, March 5
The workshop fee is $750. A 10% discount is available to companies that send a team of two or more to the same workshop. The registration deadline for the March 5 workshop is March 4.
The Terry College of Business offers sixteen (16) different one-day workshops in the areas of leadership, operations management, accounting and finance, sales and marketing, and strategy. If a person completes six (6) workshops within a 12-month period they receive a University of Georgia Terry Certificate in Business Management. If a person completes ten (10) workshops, including all four of the workshops in the leadership series, within a 24-month period they receive a University of Georgia Terry Advanced Certificate in Business Leadership.
Registration Options
Register a group of two or more »
Please contact the Office of Executive Programs at 706-425-3051 for more information.
Contact Information
University of Georgia
Executive Education Center in Atlanta
One Live Oak Center
3475 Lenox Road
