Business Acumen Series
Beyond Change Management
Successfully Executing Strategic Change
Noteworthy Quote: "Insanity: Doing the same thing over and over again expecting different results" — Albert Einstein
Program Overview
Popular wisdom suggests that fewer than 20% of all change initiatives are really successful. More alarming still for top managers, a survey of 1087 corporate directors, reported in BusinessWeek in 2005, found that 31% of CEOs fired by their boards were removed because they mismanaged change. Why is this happening? This workshop focuses on why conventional wisdom about change, e.g. people naturally resist it, is wrong. Professor Emeritus David Herold, co-author of Change The Way You Lead Change: Leadership Strategies That Really Work, will lead dynamic discussions on why change success is a function of the complex interplay between the nature of the change, the setting in which it takes place, the people asked to embrace it, and the process used to implement it. Herold will provide new realistic frameworks for thinking about change that will help the workshop participants better understand why so many change initiatives do not produce the intended results; and why managers at all levels play a critical role in planning, communicating, and implementing change.
Who should attend?
This workshop is designed for any professional seeking to improve their knowledge and skills with regards to planning, communicating, and implementing a change initiative, whether it's big or small. Participants typically include new managers and directors, middle managers, and experienced managers identified as having executive potential.
How will this benefit you and your organization?
Participants will return to work with a proven framework for planning, communicating, and implementing any change initiative. Participants will also learn the different roles that managers and leaders need to play in order to effectively implement a change initiative, whether the change is your idea or an idea developed by someone else in the organization. Participants will develop new skills in identifying and overcoming obstacles to change, and proven methods for communicating the true need and value of a change.
What topics are covered?
The change management strategies and frameworks presented in this workshop are the result of a series of studies that have examined more than 300 changes and over 8,000 individuals who have lived through them. In writing the book, Professors Herold and Fedor asked executives to think of an unsuccessful change initiative, and identify the key factors that were responsible for the failure. They found that, while almost all advice about organizational change focuses on a few steps applied to a single change, few people actually lived in a "one change at a time" environment; rather they lived on a "roller coaster of change," with overlapping changes being driven by different events, led by different executives, and originating from different parts of the organization. Leaders need to develop realistic frameworks for organizational change, and implement a holistic change model that defines and justifies the proposed change, and takes account of the abilities of those who will be asked to lead and implement the change.
Faculty
David Herold is a Professor Emeritus who researched and taught leadership for 34 years at the Georgia Tech College of Management. His areas of specialization include leading change, organizational design, performance feedback, and talent management systems. David has taught in customized leadership programs for Fortune 100 companies in multiple industries including healthcare, manufacturing, high technology, and professional services. He earned his PhD from Yale University.
*The Terry College of Business and The Office of Executive Programs reserve the right to change this workshop's instructor without prior notice to participants.
Duration and Cost
This is a one-day workshop held from 8:30 am to 4:30 pm at the UGA Terry Executive Education Center located at 3475 Lenox Road, Suite 300, in Buckhead. In 2009, this workshop is offered on:
- Friday, February 12
The workshop fee is $750. A 10% discount is available to companies that send a team of two or more to the same workshop. The registration deadline for the February 12 workshop is February 11.
The Terry College of Business offers sixteen (16) different one-day workshops in the areas of leadership, operations management, accounting and finance, sales and marketing, and strategy. If a person completes six (6) workshops within a 12-month period they receive a University of Georgia Terry Certificate in Business Management. If a person completes ten (10) workshops, including all four of the workshops in the leadership series, within a 24-month period they receive a University of Georgia Terry Advanced Certificate in Business Leadership.
Registration Options
Register a group of two or more »
Please contact the Office of Executive Programs at 706-425-3051 for more information.
Contact Information
University of Georgia
Executive Education Center in Atlanta
One Live Oak Center
3475 Lenox Road
