Charles Guilbeau is Vice President of Consumer Strategy and Insights at Anheuser-Busch. Based in St. Louis, Anheuser-Busch is America’s leading brewer. In his career, Charles has had the
privilege of working on some of the world’s most iconic brands including Budweiser, Marlboro, and Coca-Cola. Prior to joining Anheuser-Busch, Charles was the Senior Director of Consumer
Insights at Altria. He also spent 4 years as a Director at Zyman Group management consultancy where he developed a successful practice in marketing effectiveness measurement.

Charles began his career at The Coca-Cola Company after receiving his Master of Marketing Research Degree at The University of Georgia as a member of the program’s third graduating class. In 19 years at Coke, Charles held various roles in Global Insights, Global Brand Marketing, and Strategic Planning. As Global Group Manager for Fanta, he was responsible for the strategic brand leadership and profitable growth of the world’s fourth largest soft drink brand.

Charles has enjoyed introducing students to marketing research as an instructor for the AMA school of Marketing Research at Notre Dame and as a guest lecturer at Wirtschaft University in
Vienna.