This Spring, Procter & Gamble Beauty & Grooming will announce the launch of a nationwide campaign, entitled Face the World, to educate college students on the importance of creating a unique online identity. With the support of LinkedIn experts, brands like Aussie, CoverGirl, Gillette and Olay will join forces to provide students with the beauty, grooming and career advice needed to help them create a personal brand that appeals to recruiters. This national campaign is taking place at three campuses nationwide, and UGA was exclusively chosen to represent the Southeast! This event is being brought to you by Women in Business and The American Marketing Association.
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