Executive MBA

Curriculum

Skills and Perspectives for Effective Leadership

Focuses on the development of fundamental leadership skills, such as self-awareness, strategic thinking, creating a motivating environment, empowerment and delegation, managing change, and team processing. A key objective is to provide participants with a full evaluation of their current leadership style and potential and, by interacting one-on-one with a personal leadership coach, to develop an individualized action plan for improving and broadening leadership capability.

Economic Analysis for Business Leaders

Introduces the basic tools of microeconomics and macroeconomics to analyze management decisions and competitive strategies of firms in a market economy. Microeconomic concepts of supply and demand, production, cost, and market structure are combined with macroeconomic issues related to fiscal and monetary policy to form a solid understanding of the relationship between the structure and performance of the business firm and the economic environment is which it operates.

Analytical Tools for Decision Making

Enhances the analytical skills of business managers who must make decisions based on quantitative data, in particular in environments characterized by significant uncertainty. Topics of study include sampling, estimation and inference, regression, simulation, decision analysis, and constrained optimization.

Financial Accounting and Reporting

Addresses the basic concepts that underlie the preparation and use of accounting information utilized in the preparation of financial statements for shareholders and other external users. Topics of study include concepts of accounting (such as cash vs.. accrual), the format and content of financial statements, and interpretation of corporate annual reports.

Managerial Finance

Considers the responsibilities, concerns, and methods of analysis employed by corporate financial managers, and the role of financial markets and institutions in the modern economy. Topics of study include capital structure, dividend policy, asset evaluation, capital budgeting, risk analysis, and portfolio theory.

Marketing Management

Explores the foundation of strategic and tactical decision-making in marketing through intelligence gathering, environmental analysis, positioning of market offerings, and market segmentation. Topics of study include marketing management thinking, analyzing customers and competition, positioning strategy, product development, relationship logistics, and integrated marketing communications.

Operations Management

Examines how operational processes can be designed and managed to ensure that goods are produced and services delivered in a timely manner with the cost and quality characteristics required by customers. Emphasis is place on effective decision-making to determine how people, facilities, inventories, and information can be managed to create and maintain competitive advantage for the firm. Topics of study include process analysis, operations planning and control, total quality management, and operations strategy.

Enterprise Risk Management

Investigates the impact of the cultural, economic, regulatory, and organizational environment in which a business operates on enterprise risk. Emphasis is placed on appreciating the various sources of risk and how they interact to form an overall risk profile of the firm. This holistic view recognizes the importance of risk, regardless of its source, in affecting a firm's ability to achieve its strategic objectives.

Internet Technology and Strategy

Explores the strategic use of Internet technology to support organizational goals and increase organizational performance. Provides an executive's guide to Internet technology and network computing, as well as models for identifying strategic opportunities. Addresses issues important in creating and implementing an Internet strategy.

Advanced Leadership Skills

Focuses on processes for negotiating and resolving practical and ethical conflicts encountered in business environments. A key objective is to allow participants to interact with their personal leadership coach in reviewing progress towards leadership goals, and to revise individual action plans accordingly.

Financial Analysis and Cost Management

Applies basic principles of finance to a broad array of management activities. Topics of study include financial forecasting with an emphasis on cash flows and financial needs, valuation of ongoing operations, evaluation of production alternatives, cost accounting systems, and advanced capital budgeting.

Strategic Management

Combines elements of traditional corporate strategy with principles of large-scale organizational change to produce an overview of strategic management as an organic process for adapting the firm to its changing environment. Topics of study include practical issues related to mental frameworks and human behavior, environmental and competitor analysis, and change implementation.

Legal and Regulatory Issues

Creates an enhanced level of awareness of many legal issues that directly impact the way that leaders conduct business. The course is designed to develop an understanding of legal and regulatory topics to gain an appreciation for the role of effective business/government relationships. Topics of study include legal institutions, contracts, public law, employees, and international law.

Marketing Strategy and Decision Making

Focuses on the integration of marketing concepts and their application to strategic decision making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction.

Service Operations Management

Explores best practices in the service sector by analyzing leading-edge firms and the strategies they employ to create and maintain competitive advantage. Emphasis is placed on the close coordination of marketing and operations in the design and implementation of service delivery processes. Topics of study include the importance of developing both human and technical skills among employees who represent the most critical point of contact between the service organization and its customers, and the role of technology in changing the nature of the service delivered and/or the way in which the service is delivered.

Entrepreneurship and New Venture Creation

Examines the new venture process, from idea generation to startup to harvest. Emphasis is placed on the generation of a complete business plan for a new product or service.

International Residency

Exposes participants to the business challenges and opportunities in selected countries. The program incorporates economic, political, social, cultural, and organization issues through a mix of lectures, guest speakers, site visits, and cultural excursions.

Atlanta

Atlanta

Today Atlanta is home of the world’s busiest airport and the third largest concentration of Fortune 500 companies in the nation. In the past 20 years alone, the population has doubled and Atlanta has become on of the top job producers in the nation. The proximity of Atlanta to Athens along with the Terry Executive Education Center provides Terry MBA’s an advantage in participating in interviews, research and internships in the business center of the Southeast.