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Terry College of Business

Georgia's flagship business school, founded in 1912

Sundar Bharadwaj

Department of Marketing
Terry College of Business
  • Coca Cola company Chair Professor of Marketing
  • Marketing Doctoral Program Coordinator

Education

Degree Field of Study Institution Graduation Year
PhD Marketing
Texas A&M University
 1994

Research Interests

  • Marketing Strategy, Performance and Metrics
  • Customer Management
  • Innovation
  • Marketing-Finance Interface
  • Branding and Brand Management & Strategy

Prior Professional Positions

Organization / Department Title Years of Service
Emory University - Goizueta Business School
 		Professor of Marketing 1993 to 2011
Wharton, U. of Pennsylvania
 		Visiting Professor 2009 to 2010
Singapore Management University
 		Visiting Associate Professor 2005 to 2006

Awards

Award Name Awarded By Year Awarded
Best Paper Award
Research in Marketing
 2011
Distinguished Doctoral Alumni Award
Texas A&M University
 2010
Best Paper Runner Up
Information Systems Research
2008

Editorial Appointments

Position Name of Journal Year(s)
Editorial Review Board
Journal of Marketing
 1999 -
Editorial Review Board
Journal of the Academy of Marketing Science
 1999 -
Editorial Review Board
Journal of Strategic Marketing
 2000 -

Service

Organization Title Year(s) Service Type
University of Georgia
Terry College of Business
 Phd. Program Coordinator--Marketing 2011 - University
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