Sundar Bharadwaj
Terry College of Business
- Coca Cola Chair of Marketintg
- Marketing Doctoral Program Coordinator
Education
| Degree | Field of Study | Institution | Graduation Year |
|---|---|---|---|
| PhD | Marketing | Texas A&M University |
1994 |
Research Interests
- Marketing Strategy, Performance and Metrics
- Customer Management
- Innovation
- Marketing-Finance Interface
- Branding and Brand Management & Strategy
Prior Professional Positions
| Organization / Department | Title | Years of Service |
|---|---|---|
|
Emory University - Goizueta Business School |
Professor of Marketing | 1993 to 2011 |
|
Wharton, U. of Pennsylvania |
Visiting Professor | 2009 to 2010 |
|
Singapore Management University |
Visiting Associate Professor | 2005 to 2006 |
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| Best Paper Award | Research in Marketing |
2011 |
| Distinguished Doctoral Alumni Award | Texas A&M University |
2010 |
| Best Paper Runner Up |
Information Systems Research
|
2008 |
Editorial Appointments
| Position | Name of Journal | Year(s) |
|---|---|---|
| Editorial Review Board | Journal of Marketing |
1999 - |
| Editorial Review Board | Journal of the Academy of Marketing Science |
1999 - |
| Editorial Review Board | Journal of Strategic Marketing |
2000 - |
Service
| Organization | Title | Year(s) | Service Type |
|---|---|---|---|
University of Georgia Terry College of Business |
Phd. Program Coordinator--Marketing | 2011 - | University |
Selected Publications
Journal Articles
- . 2011. Brand Quality and Shareholder Wealth. Journal Of Marketing.
- . 2010. Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility. Journal Of Marketing Research.
- . 2011. Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity. Journal Of Marketing.
