Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing

C329 Benson Hall
630 South Lumpkin Street
Athens, GA 30602
Email Address


Degree Field of Study Institution Graduation Year
  • Marketing
Texas A&M University

Research Interests

  • Marketing Strategy, Performance and Metrics
  • Customer Management
  • Innovation
  • Marketing-Finance Interface
  • Branding and Brand Management & Strategy

Prior Professional Positions

Organization / Department Title Years of Service
Indian School of Business
Visiting Professor 2016 to 2017
Emory University - Goizueta Business School
Professor of Marketing 1993 to 2011
Wharton, U. of Pennsylvania
Visiting Professor 2009 to 2010
Singapore Management University
Visiting Associate Professor 2005 to 2006


Award Name Awarded By Year Awarded
Sheth Long Term Impact Journal of Marketing Award
American Marketing Association
Best Brand Track Paper
American Marketing Association
Best Paper Award
Research in Marketing
Distinguished Doctoral Alumni Award
Texas A&M University
Best Paper Runner Up
Information Systems Research

Editorial Appointments

Position Name of Journal Year(s)
Editorial Review Board
American Marketing Association
2016 - present


Organization Title Year(s) Service Type
University of Georgia
Terry College of Business
Phd. Program Coordinator--Marketing 2011 - 2015 University
University of Georgia
None 2017 - 2015 University
University of Georgia
University Council 2015 - 2016 University

Selected Publications

Journal Articles

Working Papers

  • Omar Rodriguez Vila and Sundar Bharadwaj. Engaging for Good: Drivers of Social Media Engagement with Prosocial Messages. Working Paper.