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Terry College of Business

Georgia's flagship business school, founded in 1912

Sue Ryung Chang

Department of Marketing
Terry College of Business
  • Assistant Professor

Education

Degree Field of Study Institution Graduation Year
PhD Marketing
New York University
 2012
MA Statistics
Harvard University
 2006

Research Interests

  • Global Branding
  • Marketing Mix Effectiveness
  • Brand Management
  • Marketing Strategy

Areas of Expertise

  • Models of Firm and Consumer Behavior

Prior Professional Positions

Organization / Department Title Years of Service
Unilever
 Assistant Brand Manager 2001 to 2003

Awards

Award Name Awarded By Year Awarded
Doctoral Consortium Fellow
AMA Sheth Foundation
 2009
Graduate Fellowship
New York University
 2006

Selected Publications

Journal Articles

  • Tulin Erdem and Sue Ryung Chang. . A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands. Journal Of The Academy Of Marketing Science, 40(1): 86-101 (Invited Paper).
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