Sue Ryung Chang

Assistant Professor

Office
130 Brooks Hall
310 Herty Drive
Athens, GA 30602
Additional Addresses
310 Herty Drive
Athens, GA 30602
Phone Numbers
Work 706-542-3768
Email Address

Education

Degree Field of Study Institution Graduation Year
PhD
  • Marketing
New York University
2012
MA
  • Statistics
Harvard University
2006
BBA
  • Administration
  • Business
Yonsei University
2002

Research Interests

  • Global Branding
  • Marketing Mix Effectiveness
  • Brand Management
  • Marketing Strategy

Areas of Expertise

  • Models of Firm and Consumer Behavior

Prior Professional Positions

Organization / Department Title Years of Service
Unilever
Assistant Brand Manager 2001 to 2003

Awards

Award Name Awarded By Year Awarded
Winner - Mary Kay Dissertation Competition
Academy of Marketing Science
2013
Doctoral Consortium Fellow
AMA Sheth Foundation
2009
Graduate Fellowship
New York University
2006

Selected Publications

Journal Articles

  • Tulin Erdem and Sue Ryung Chang. A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands. Journal Of The Academy Of Marketing Science, 40(1):86-101 (Invited Paper).