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Son K. Lam

Department of Marketing

Terry College of Business

Master of Marketing Research

Terry College of Business

Assistant Professor

Education

Degree	Field of Study	Institution	Graduation Year
PhD	Marketing	University of Houston	2009

Research Interests

Internal marketing
Relationship marketing from a social identity theory perspective
Sales management

Areas of Expertise

Hierarchical linear modeling
Organizational Identification
Sales management

Awards

Award Name	Awarded By	Year Awarded
Young Scholar	Marketing Science Institute (MSI)	2013
Georgia Power Foundation Inc. Developing Scholar	University of Georgia Terry College of Business	2013
Coauthor of one of the 10 most cited articles in the Journal of Retailing from 2007-2011	Journal of Retailing	2012
Faculty Fellow	AMA/Sheth Doctoral Consortium, Oklahoma State University, OK	2011
Sarah H. Moss Fellowship	University of Georgia	2011
Georgia Power Foundation Inc. Developing Scholar	University of Georgia Terry College of Business	2011
Emerging Scholar Award	The Society for Marketing Advances	2010
Honorable Mention	John A. Howard/ AMA Dissertation Award	2010
Faculty Fellow	AMA/Sheth Doctoral Consortium, Texas Christian University, TX	2010
Dean's Award for Academic Excellence	Bauer College of Business, University of Houston	2009

Service

Organization	Title	Year(s)	Service Type
UGA Study Abroad & Foreign Exchange Committee	Member	2010 -	University
UGA, Master in Marketing Research Program	Faculty Advisor	2009 -	University
Journal of Personal Selling and Sales Management	Editorial Board	2011 -	Professional
International Journal of Research in Marketing	Ad hoc Reviewer	2011 -	Professional
Journal of Marketing	Ad hoc Reviewer	2009 -	Professional
Journal of International Business Studies	Ad hoc Reviewer	2011 -	Professional
Journal of Retailing	Ad hoc Reviewer	2011 -	Professional

Selected Publications

Journal Articles

Ahearne, Michael, Son K. Lam, Babak Hayati, and Florian Kraus (forthcoming). . Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective. Journal Of Marketing .
Son K. Lam . . Identity-Motivated Marketing Relationships: Research Synthesis, Controversies, and Research Agenda. Ams Review, 2(2-4): 72-87.
Ahearne, Michael, Son K. Lam, and Florian Kraus (forthcoming). . Performance Impact of Middle Managers' Adaptive Strategy Implementation: The Role of Social Capital. Strategic Management Journal.
Kraus, Florian, Michael Ahearne, Son K. Lam, and Jan Wieseke (2012). . Toward A Contingency Framework of Interpersonal Influence in Organizational Identification Diffusion. Organizational Behavior And Human Decision Processes, 118(2): 162-178.
Lam, Son K., Michael Ahearne, Ye Hu, and Niels Schillewaert (2010). . Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective. Journal Of Marketing, 74(November): 128-146.
Lam, Son K., Florian Kraus, and Michael Ahearne (2010). . The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective. Journal Of Marketing, 74(September): 61-79.
Lam, Son K., Michael Ahearne, and Niels Schillewaert (2012). . A Multinational Examination of the Symbolic-Instrumental Framework of Consumer-Brand Identification. Journal Of International Business Studies, 43(4): 306-331.
Lam, Son K., Michael Ahearne, Ryan Mullins, Babak Hayati, and Niels Schillewaert (2012). . Exploring the Dynamics of Antecedents to Consumer–Brand Identification with a New Brand. Journal Of The Academy Of Marketing Science.
Ahearne, Michael, Scott B. MacKenzie, Philip M. Podsakoff, John E. Mathieu, and Son K. Lam (2010). . The Role of Consensus in Sales Team Performance. Journal Of Marketing Research, 47(June): 458-469.
Ahearne, Michael, Son K. Lam, John E. Mathieu, and Willy Bolander (2010). . Why Are Some Salespeople Better at Adapting to Organizational Change. Journal Of Marketing, 74(May): 65-79.
Wieseke, Jan, Michael Ahearne, Son K. Lam, and Rolf van Dick (2009). . The Role of Leaders in Internal Marketing. Journal Of Marketing, 73(April): 123-145.
Brown, Steven P. and Son K. Lam (2008). . A Meta-Analysis of Relationships Linking Employee Satisfaction to Customer Responses. Journal Of Retailing, 84(3): 243-255.
Flaherty, Karen, Son K. Lam, Nick Lee, Jay P. Mulki, and Andrea L. Dixon (2012). . Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows. Journal Of Personal Selling And Sales Management, 32(1): 29-40.

Book Chapters

Michael Ahearne and Son K. Lam . 2012. Sales Force Performance: A Typology and Future Research Priorities. In Gary L. Lilien And Rajdeep Grewal (Eds.), Elgar/Isbm Business: 496-520.

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Faculty and Staff at Terry

Son K. Lam

Education

Research Interests

Areas of Expertise

Awards

Service

Selected Publications

Journal Articles

Book Chapters

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