Julio Sevilla

Assistant Professor

Office
C317 Benson Hall
630 South Lumpkin Street
Athens, GA 30602
Phone Numbers
Work 706-542-9385
Email Address
Documents
CV

Education

Degree Field of Study Institution Graduation Year
PhD
  • Marketing
University of Miami
2013
MBA
  • International Business
Florida International University
2008
BS
  • Industrial Engineering
Universidad Americana (Managua, Nicaragua)
2005

Areas of Expertise

  • Consumer Behavior
  • Consumption and Healthiness
  • Retailing/Product Packaging/Branding
  • Numeric Cognition/Pricing

Selected Publications

Journal Articles

  • Sevilla, Julio, Jiao Zhang and Barbara E. Kahn. Anticipation of Future Variety Reduces Satiation from Current Experiences (2016). Journal Of Marketing Research, 53(6):954-968.
  • Sevilla, Julio and Claudia Townsend. The Space-to-Product-Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions and Product Preference (2016). Journal Of Marketing Research, 53(5):665-681.
  • Sevilla, Julio and Joseph P. Redden. Limited Availability Reduces the Rate of Satiation (2014). Journal Of Marketing Research, 51(2):205-217.
  • Sevilla, Julio and Barbara E. Kahn. The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference and Consumption (2014). Journal Of Marketing Research, 51(1):57-68.