Scott A. Thompson
Terry College of Business
Terry College of Business
- Assistant Professor
Education
| Degree | Field of Study | Institution | Graduation Year |
|---|---|---|---|
| PhD | Marketing | Arizona State University |
2009 |
Research Interests
- Marketing Strategy
- New Products and Innovation
- Word of Mouth
Selected Publications
Journal Articles
- . 2008. Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty. Journal Of Marketing, (72): 65-80.
