Scott  A. Thompson

Assistant Professor

Office
116 Brooks Hall
310 Herty Drive
Athens, GA 30602
Phone Numbers
Work 706-542-3540
Email Address

Biography

Scott A. Thompson possesses an extensive background in information technology and research methodology. Dr. Thompson leverages these skills to conduct marketing research that involves the programmatic collection and analysis of large-scale, multi-year datasets of customer behavior within online environments. His research focuses on managerially impactful issues including brand communities’ influence on new production adoption, online consumer-to-consumer helping, the influence of word-of-mouth on the evaluation of products and promotions, and the management of brand relationships in social media environments. His research has been published in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Interactive Marketing, and the Journal of Marketing Theory and Practice. Dr. Thompson specializes in teaching marketing research methods at the undergraduate level as well as doctoral seminars on consumer-generated content and social media marketing.

Education

Degree Field of Study Institution Graduation Year
PhD
  • Marketing
Arizona State University
2009

Research Interests

  • Brand Communities
  • Online Customer Interaction
  • Brand Relationships
  • New Product Adoption
  • Word of Mouth Behavior
  • Marketing Strategy

Service

Organization Title Year(s) Service Type
Institute of Brands & Brand Relationships
Fellow 2015 - 2016 Professional

Selected Publications

Journal Articles