Scott  A. Thompson

Assistant Professor

Office
116 Brooks Hall
310 Herty Drive
Athens, GA 30602
Phone Numbers
Work 706-542-3540
Email Address

Biography

Scott A. Thompson possesses an extensive background in information technology and research methodology. Dr. Thompson conducts marketing research that involves the programmatic collection and analysis of large-scale, multi-year datasets of customer behavior within online environments. His research focuses on managerially impactful issues including how brand communities influence new production adoption, online consumer to consumer helping, the influence of word of mouth on the evaluation of promotions, and how to manage brand relationships in social media environments. His research has been published in leading marketing journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, and the Journal of Interactive Marketing. Dr. Thompson also specializes in teaching practical marketing research methods at the undergraduate level as well as doctoral seminars on consumer-generated content and social media marketing.

Education

Degree Field of Study Institution Graduation Year
PhD
  • Marketing
Arizona State University
2009

Research Interests

  • Marketing Strategy
  • Brand Communities
  • Brand Relationships
  • New Products and Innovation
  • Word of Mouth

Service

Organization Title Year(s) Service Type
Institute of Brands & Brand Relationships
Fellow 2015 - 2016 Professional

Selected Publications

Journal Articles