Scott A. Thompson possesses an extensive background in information technology and research methodology. Dr. Thompson leverages these skills to conduct marketing research that involves the programmatic collection and analysis of large-scale, multi-year datasets of customer behavior within online environments. His research focuses on managerially impactful issues including brand communities’ influence on new production adoption, online consumer-to-consumer helping, the influence of word-of-mouth on the evaluation of products and promotions, and the management of brand relationships in social media environments. His research has been published in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Letters, Journal of Interactive Marketing, and the Journal of Marketing Theory and Practice. Dr. Thompson specializes in teaching marketing research methods at the undergraduate level as well as doctoral seminars on consumer-generated content and social media marketing.
|Degree||Field of Study||Institution||Graduation Year|
Arizona State University
- Brand Communities
- Online Customer Interaction
- Brand Relationships
- New Product Adoption
- Word of Mouth Behavior
- Marketing Strategy
Institute of Brands & Brand Relationships
|Fellow||2015 - 2016||Professional|
- 2008. Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty. Journal Of Marketing, 72(6):65-80.
- 2014. Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias. Journal Of Interactive Marketing, 28(1):55–67.
- 2015. It’s All Relative: How Customer-Perceived Competitive Advantage Influences Referral Intentions. Marketing Letters, 26(4):661-678.
- 2015. Your Mileage May Vary: Managing Untargeted Consumers’ Reactions to Promotions. Journal Of The Academy Of Marketing Science , 43(6):713-729.
- 2015. Is Diffusion of Marketing Competence Necessary for a Market Orientation? A Comparative Investigation of Marketing Managers and their Defining Traits. Marketing Intelligence And Planning, 33(3):469-484.
- 2015. Integrating Identity and Consumption: An Identity Investment Theory. Journal Of Marketing Theory And Practice, 23(3):235-253.
- 2015. Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing. Journal Of Marketing Theory And Practice, 23(2):140-147.
- 2016. Where Do Managers Fit in the Profit Chain? Assessing Managerial Job Performance in the Hospitality Industry. Journal Of Human Resources In Hospitality And Tourism, 15(1):86-102.
- 2016. Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?. Journal Of Marketing Research, 53(2):280-295.