Scott A. Thompson possesses an extensive background in information technology and research methodology. Dr. Thompson conducts marketing research that involves the programmatic collection and analysis of large-scale, multi-year datasets of customer behavior within online environments. His research focuses on managerially impactful issues including how brand communities influence new production adoption, online consumer to consumer helping, the influence of word of mouth on the evaluation of promotions, and how to manage brand relationships in social media environments. His research has been published in leading marketing journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, and the Journal of Interactive Marketing. Dr. Thompson also specializes in teaching practical marketing research methods at the undergraduate level as well as doctoral seminars on consumer-generated content and social media marketing.
|Degree||Field of Study||Institution||Graduation Year|
Arizona State University
- Marketing Strategy
- Brand Communities
- Brand Relationships
- New Products and Innovation
- Word of Mouth
Institute of Brands & Brand Relationships
|Fellow||2014 - 2016||Professional|
- 2014. Your mileage may vary: Managing untargeted consumers’ reactions to promotions. Journal Of The Academy Of Marketing Science .
- 2014. It’s all relative: how customer-perceived competitive advantage influences referral intentions. Marketing Letters.
- 2013. Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias. Journal Of Interactive Marketing, 28(1):55–67.
- 2008. Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty. Journal Of Marketing, 72(6):65-80.