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Terry College of Business

Georgia's flagship business school, founded in 1912

Piyush Kumar

Department of Marketing
Terry College of Business
Master of Marketing Research
Terry College of Business
  • Associate Professor

Education

Degree Field of Study Institution Graduation Year
PhD Marketing
Purdue University
 1996

Research Interests

  • Service Strategy
  • Marketing Analytics
  • Social Media
  • Brand strategy
  • Internet Models

Areas of Expertise

  • Service Strategy
  • Marketing Analytics
  • Service strategy
  • Action-profit Linkage Analysis
  • Social Media
  • Brand strategy

Prior Professional Positions

Organization / Department Title Years of Service
Wharton, U. of Pennsylvania
 Assoc. Professor (visiting) 2010 to 2011

Awards

Award Name Awarded By Year Awarded
MBA Professor of the Year
University of Georgia
Terry College of Business
 2009
MBA Professor of the Year
University of Georgia
Terry College of Business
 2006
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