Pengyuan Wang

Assistant Professor

C316 Benson Hall
630 South Lumpkin Street
Athens, GA 30602
Phone Numbers
Work 706-542-3540
Email Address
Publication Google Scholar Page


Degree Field of Study Institution Graduation Year
  • Statistics
Wharton, U. of Pennsylvania

Prior Professional Positions

Organization / Department Title Years of Service
Yahoo Labs
Senior Research Scientist 2013 to 2016

Selected Publications

Journal Articles

  • Pengyuan Wang, Guiyang Xiong, and Jian Yang Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics. Journal of Marketing, forthcoming.
  • Pengyuan Wang, Eric T. Bradlow, and Edward I. George. Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2).
  • Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader. Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research, 50(3).

Working Papers

  • Pengyuan Wang, Guiyang Xiong, Wei Sun, Jian Yang. Estimating Multidimensional Ad Treatment Effects: An Automated Model for Big Data. Working Paper.