Home → Directory → Department of Marketing → Pengyuan Wang

Pengyuan Wang

Pengyuan Wang

Assistant Professor

Office
C316 Benson Hall
630 South Lumpkin Street
Athens, GA 30602
Phone Numbers
Work 706-542-3540
Email Address
Websites
Publication Google Scholar Page
Documents
CV_PengyuanWang

Prior Professional Positions

Organization / Department Title Years of Service
Yahoo Labs
 		Senior Research Scientist 2013 to 2016

Selected Publications

Journal Articles

  • Pengyuan Wang, Eric T. Bradlow, and Edward I. George. Meta-Analyses Using Information Reweighting: An Application to Online Advertising. Quantitative Marketing And Economics, 12(2).
  • Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader. Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption. Journal Of Marketing Research, 50(3).

Working Papers

  • Pengyuan Wang, Guiyang Xiong, Wei Sun, Jian Yang. Effect of Complex Multimedia Advertising Campaigns: A Causal Inference Model for Big Data. Terry College Of Business.