Atanas (Nik) Nikolov

PhD Candidate

G17 Brooks Hall
310 Herty Drive
Athens, GA 30602
Phone Numbers
Work 706-542-8400
Email Address


Degree Field of Study Institution Graduation Year
  • Finance
Georgia State University
  • Finance
University of Georgia

Research Interests

  • Marketing Strategy
  • Marketing-Finance Interface
  • Empirical Modeling

Prior Professional Positions

Organization / Department Title Years of Service
Schonfeld Investments
Equities Analyst 2007 to 2011
Coldwell Banker Real Estate
Realtor 2004 to 2007


Award Name Awarded By Year Awarded
AMA Sheth Doctoral Consortium Fellow
University of Georgia
PDMA-UIC Innovation Doctoral Fellow
University of Illinois


Organization Title Year(s) Service Type
Terry Sales Competition
Operations & Support 2014 - present University
American Marketing Association
Ad hoc Reviewer 2012 - present Professional

Selected Publications

Conference Proceedings

  • Nikolov, Atanas and Sundar Bharadwaj. 2014. Myopic Management and the Impact of Institutional Investors and TMT Compensation Structure on Marketing and Innovation. Marketing Science Conference:Atlanta, Ga.
  • Nikolov, Atanas, Sundar Bharadwaj, and Guiyang Xiong. 2013. Financial Market Reaction to New Product Innovation and Advertising: Does the Nature of Institutional Investors Matter?. Marketing Science Conference: Istanbul, Turkey.
  • Nikolov, Atanas and Scott Thompson. 2013. Social Identity Implications of Gold Based Financial Products. American Marketing Association Summer Conference: Boston, Ma.
  • Nikolov, Atanas, Anindita Chakravarty, and Sundar Bharadwaj. 2012. Predictors of Optimal Advertising Spending: Product Market, Stakeholder, and TMT motivations . Informs Marketing Science Conference: Boston, Ma.