Molan Kim

Doctoral Student

132 Brooks Hall
310 Herty Drive
Athens, GA 30602
Email Address


Degree Field of Study Institution Graduation Year
  • Marketing
Korea University
  • Administration
  • Business
Korea University

Research Interests

  • Marketing Strategy
  • Social Media and Consumer-to-Consumer Interaction
  • Customer Relationship Management (CRM)


Award Name Awarded By Year Awarded
Winner of Highly Commended Award for Excellence
Journal of Services Marketing
Winner of Master Thesis Award for Excellence
Korean Academy of Marketing Science (KAMS)


Organization Title Year(s) Service Type
American Marketing Association Winter Educators’ Conference 2013
Session reviewer 2012 - 2012 Professional
American Marketing Association Winter Educators’ Conference 2012
Session reviewer 2011 - 2011 Professional
UGA Graduate School
Terry College of Business Doctoral Student Representative 2012 - 2013 University
Terry Sales Competition
Judge 2010 - 2011 University

Selected Publications

Journal Articles

  • Molan Kim, Jeong Eun Park, Alan J. Dubinsky and Seoil Chaiy. 2012. Frequency of CRM Implementation Activities: A Customer-Centric View. Journal Of Services Marketing, 26(2):83 - 93.

Conference Proceedings

  • Molan Kim and Scott A. Thompson. Helping Firms to Do Good While Doing Well: Community Participation as Driver of Direct Consumer Participation in CSR Sponsored Causes. Consumer-Brand Relationships Conference 2013, Boston, Ma.
  • Molan Kim and Scott A. Thompson. Customer-to-Customer Relationship Management(CCRM): CCRM Strategies and Their Outcomes. Consumer-Brand Relationships Conference 2012, Boston, Ma.
  • Scott A. Thompson and Molan Kim. Firms are Doing Well, But Who is Doing Good? Customer Participation in CSR Sponsored Causes. Ama Winter Educators Conference 2012, St.Pete., Fl.
  • Scott A. Thompson and Molan Kim. Community Participation and Consumer-to-Consumer Helping: Intended and Unintended Consequences. Ama Winter Educators Conference 2011, Austin, Tx.
  • Molan Kim, Jeong Eun Park and Seoil Chaiy. The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM. Ama Summer Educators Conference 2009, Chicago, Il.