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Terry College of Business

Georgia's flagship business school, founded in 1912

Molan Kim

Terry College of Business
  • Doctoral Student

Education

Degree Field of Study Institution Graduation Year
MS Marketing
Korea University
2008
BBA Business Administration
Korea University
2005

Research Interests

  • Marketing Strategy
  • Social Media and Consumer-to-Consumer Interaction
  • Consumption Community
  • Customer Relationship Management (CRM)

Awards

Award Name Awarded By Year Awarded
The winner of excellence master thesis award
Korean Academy of Marketing Science (KAMS)
2008

Service

Organization Title Year(s) Service Type
American Marketing Association Winter Educators’ Conference 2012
Session reviewer 2011 - 2011 Professional
Terry Sales Competition
Judge 2010 - University

Selected Publications

Journal Articles

  • Molan Kim, Jeong Eun Park, Alan J. Dubinsky and Seoil Chaiy. 2012. Frequency of CRM Implementation Activities: A Customer-Centric View. Journal Of Services Marketing, 26(2): 83 - 93.

Conference Proceedings

  • Molan Kim and Scott A. Thompson. . Customer-to-Customer Relationship Management(CCRM): CCRM Strategies and Their Outcomes. Consumer-Brand Relationships Conference 2012, Boston, Ma.
  • Scott A. Thompson and Molan Kim . . Firms are Doing Well, But Who is Doing Good? Customer Participation in CSR Sponsored Causes. Ama Winter Educators Conference 2012, St.Pete., Fl.
  • Scott A. Thompson and Molan Kim . . Community Participation and Consumer-to-Consumer Helping: Intended and Unintended Consequences. Ama Winter Educators Conference 2011, Austin, Tx.
  • Molan Kim, Jeong Eun Park and Seoil Chaiy . . The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM. Ama Summer Educators Conference 2009, Chicago, Il.
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