Molan Kim
Terry College of Business
- Doctoral Student
Education
| Degree | Field of Study | Institution | Graduation Year |
|---|---|---|---|
| MS | Marketing | Korea University |
2008 |
| BBA | Business Administration | Korea University |
2005 |
Research Interests
- Marketing Strategy
- Social Media and Consumer-to-Consumer Interaction
- Consumption Community
- Customer Relationship Management (CRM)
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| The winner of excellence master thesis award | Korean Academy of Marketing Science (KAMS) |
2008 |
Service
| Organization | Title | Year(s) | Service Type |
|---|---|---|---|
American Marketing Association Winter Educators’ Conference 2012 |
Session reviewer | 2011 - 2011 | Professional |
Terry Sales Competition |
Judge | 2010 - | University |
Selected Publications
Journal Articles
- . 2012. Frequency of CRM Implementation Activities: A Customer-Centric View. Journal Of Services Marketing, 26(2): 83 - 93.
Conference Proceedings
- . . Customer-to-Customer Relationship Management(CCRM): CCRM Strategies and Their Outcomes. Consumer-Brand Relationships Conference 2012, Boston, Ma.
- . . Firms are Doing Well, But Who is Doing Good? Customer Participation in CSR Sponsored Causes. Ama Winter Educators Conference 2012, St.Pete., Fl.
- . . Community Participation and Consumer-to-Consumer Helping: Intended and Unintended Consequences. Ama Winter Educators Conference 2011, Austin, Tx.
- . . The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM. Ama Summer Educators Conference 2009, Chicago, Il.
