Keith Smith

PhD Candidate

G17 Brooks Hall
310 Herty Drive
Athens, GA 30602
Email Address


Degree Field of Study Institution Graduation Year
  • Marketing
University of Georgia
  • Business
Belmont University
  • Cognitive Psychology
Vanderbilt University
  • Psychology, Sociology
Miami University

Research Interests

  • Customer innovation
  • Online consumer communities
  • Technological and digital product design/development
  • Post-purchase online consumer engagement in product development, advertising, and sales
  • Automated online data collection techniques to capture online consumer behavior

Prior Professional Positions

Organization / Department Title Years of Service
Communication Components
Project Manager / Consultant 2005 to 2011
Kredo Teknologies
Project Manager / Software Developer 2002 to 2005
Alliance Software
Software Developer / Project Manager 1999 to 2002


Award Name Awarded By Year Awarded
Dissertation Completion Award
University of Georgia
Competition on Social Interactions and Social Media Marketing Winner
Marketing Science Institute (MSI)
Best Paper Award
Consumer Brand Relationships Conference
Research Agreement Award
Marketing Science Institute (MSI)


Organization Title Year(s) Service Type
Terry Sales Competition
Scoring Coordinator 2012 - present University
American Marketing Association
Vice Chair of Membership Insights 2013 - present Professional

Selected Publications

Journal Articles

  • Thompson, Scott A., Molan Kim, and Keith Marion Smith. 2015. Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?. Journal Of Marketing Research, Forthcoming.
  • Hulland, John, Scott A. Thompson, and Keith Marion Smith. 2015. Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing. Journal Of Marketing Theory And Practice, 23(2):40-147.
  • York, Grady S., Mark T. Schenkel, and Keith M. Smith. 2014. Mission, Ministry, & Margin: The Case of Restore Ministries and the YMCA. Journal Of Business & Entrepreneurship, 25(2):133-167.
  • Christine Valiquette, Timothy McNamara, Keith Smith. 2003. Locomotion, incidental learning, and the selection of spatial reference systems.. Memory & Cognition, 31(3):479-489.

Conference Proceedings

  • Smith, Keith Marion, John Hulland, and Andrew Stephen. 2015. Post-Purchase Digital Product Development: Co-Creation Segmentation and Social Influence. American Marketing Association Winter Educator’S Conference.
  • Smith, Keith, Scott Thompson, and John Hulland. 2014. Social-Cue Relevant Product Features & Consumption: The Mediating Role of Brand Communities. American Marketing Association Winter Educator’S Conference.
  • Keith Smith, Scott Thompson, John Hulland. 2013. The Impact of Socially-Derived Network Effects on Product Consumption. Consumer Brand Relationships Conference:Boston, MA.