Journal Articles

• John Hulland, Gergana Nenkov, and Donald Barclay. . Perceived Marketing / Sales Relationship Effectiveness: A Matter of Justice. Journal Of The Academy Of Marketing Science.
• Gergana Nenkov, Jeffrey Inman, John Hulland, and Maureen Morrin. 2009. Ambidextrous Organizations and Firm Performance: The Role of Marketing Function Implementation. Journal Of Marketing Research, 46(December): 764-776.
• Christopher Plouffe, John Hulland, and Trent Wachner. 2009. Customer-Directed Selling Behaviors and Performance: A Comparison of Existing Perspectives. Journal Of The Academy Of Marketing Science, 37(4): 422-439.
• Gergana Nenkov, Maureen Morrin, Andrew Ward, Barry Schwartz, and John Hulland . 2008. A Short Form of the Maximization Scale: Factor Structure, Reliability, and Validity Studies. Judgement And Decision Making, 3(June): 371-388.
• Gergana Nenkov, Jeffrey Inman, and John Hulland . 2008. Expectations about the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes. Journal Of Consumer Research, 35(June): 126-141.
• Vanitha Swaminathan, Feisal Murshed, and John Hulland . 2008. Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment. Journal Of Marketing Research, 45(February): 33-47.
• John Hulland, Michael Wade, and Kersi Antia . 2007. The Impact of Capabilities and Prior Investments on Online Channel Commitment and Performance. Journal Of Mis , 23(4): 109-142.
• Michael Wade and John Hulland. 2004. The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research. Mis Quarterly, 28(1): 107-142.
• Shun Yin Lam, Mark Vandenbosch, John Hulland, and Michael Pearce . 2001. Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects. Marketing Science, 20(2): 194-215.
• Christopher Plouffe, John Hulland, and Mark Vandenbosch . 2001. Richness versus Parsimony in Modeling Technology Adoption Decisions: Understanding Merchant Adoption of a Smart Card-Based Payment System. Information Systems Research, 12(2): 208-222.
• Laurence Capron and John Hulland . 1999. Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View. Journal Of Marketing, 63(April): 41-54.
• John Hulland. 1999. Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies. Strategic Management Journal, 20(February): 195-204.
• D. Sandy Staples, John Hulland, and Christopher A. Higgins . 1999. A Self-Efficacy Theory Explanation for the Management of Remote Workers in Virtual Organizations. Organization Science, 10(Nov-Dec): 758-776.
• John Hulland, Yiu Ho Chow, and Shun Yin Lam . 1996. Use of Causal Models in Marketing Research: A Review. International Journal Of Research In Marketing, 13(2): 181-197.
• Julian Birkinshaw, Allen Morrison, and John Hulland . 1995. Structural and Competitive Determinants of a Global Integration Strategy. Strategic Management Journal, 16(8): 637-655.
• Glen L. Urban, John Hulland, and Bruce D. Weinberg . 1993. Premarket Forecasting of New Consumer Durables: Modeling Categorization, Elimination, and Consideration Phenomena. Journal Of Marketing, 57(April): 47-63.