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Terry College of Business

Georgia's flagship business school, founded in 1912

Jenna M. Drenten

Terry College of Business
  • Doctoral Student

Education

Degree Field of Study Institution Graduation Year
BS Integrated Marketing Communication
Winthrop University
2007

Research Interests

  • Consumption Rituals & Rites of Passage
  • Qualitative Methods
  • Adolescent Identity Development

Prior Professional Positions

Organization / Department Title Years of Service
Minyanville Publishing and Multimedia, LLC
Marketing Assistant 2006 to 2006
BMW Manufacturing Co.
Corporate Communications Assistant 2006 to 2006
The Alison Group
Marketing and Public Relations Intern 2005 to 2005

Awards

Award Name Awarded By Year Awarded
Dissertation Completion Award
University of Georgia, Graduate School
2011
Best Paper – Ethics, Legal, and Public Policy Track
The Society for Marketing Advances
2010
AMA-Sheth Doctoral Consortium Fellow
American Marketing Association
2010
Teaching Portfolio Certificate of Excellence
UGA Center for Teaching and Learning
2010
University of Houston Doctoral Symposium Fellow
The University of Houston
2010
Doctoral Student Research Travel Award
University of Georgia, Graduate School
2010
Edward T. Comer Fellowship
University of Georgia
Terry College of Business
2009
Center for Marketing Studies Doctoral Fellowship
University of Georgia
Terry College of Business
2007
Outstanding Senior in Integrated Marketing Communication
Winthrop University
2007

Selected Publications

Journal Articles

  • Jenna Drenten, Cara Okleshen Peters, and Jane Boyd Thomas. 2008. An Exploratory Investigation of the Dramatic Play of Preschool Children Within a Grocery Store Shopping Context. International Journal Of Retail And Distribution Management, 36(10): 831-855.
  • Jenna Drenten, Cara Okleshen Peters, Thomas Leigh, and Candice R. Hollenbeck . 2009. Not Just a Party in the Parking Lot: An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters. Sport Marketing Quarterly, 18(2): 92-106.
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