Caglar Irmak

Assistant Professor

117 Brooks Hall
310 Herty Drive
Athens, GA 30602
Phone Numbers
Work 706-542-3763
Email Address


Degree Field of Study Institution Graduation Year
  • Marketing
Baruch College
  • Marketing
Bilkent University
  • Electrical and Electronics
  • Engineering
Bilkent University

Research Interests

  • Health-Related Decision Making
  • Corporate Social Responsibility
  • Consumer Inference Making
  • Prosocial Behavior

Prior Professional Positions

Organization / Department Title Years of Service
University of South Carolina
Assistant Professor 2007 to 2013

Selected Publications

Journal Articles

  • Promothesh Chatterjee, Caglar Irmak, and Randall Rose. 2013. Selling as Self-Threat and the Endowment Effect as Self-Enhancement. Journal Of Consumer Research, 40(October):460-476.
  • Caglar Irmak, Cheryl Wakslak and Yaacov Trope. 2013. Selling the Forest, Buying the Trees: the Effect of Construal Level on Seller-Buyer Price Discrepancy. Journal Of Consumer Research, 40(August):284-297.
  • Joseph Goodman and Caglar Irmak. 2013. Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products. Journal Of Marketing Research, 50(1):44-54.
  • Stefanie Rosen Robinson, Caglar Irmak, and Satish Jayachandran. 2012. Choice of Cause in Cause-Related Marketing. Journal Of Marketing , 76(4):126-139.
  • Caglar Irmak, Beth Vallen, and Stefanie Rosen Robinson. 2011. The Impact of Food Names on Dieters’ and Non-Dieters’ Food Evaluations and Consumption. Journal Of Consumer Research, 38(August):390-405.