Hongbum (Anthony) Kim
Terry College of Business
- Doctoral Student
Education
| Degree | Field of Study | Institution | Graduation Year |
|---|---|---|---|
| MA | Sport Management | Central Michigan University |
2005 |
| BS | Business Administration Physical-education | Seoul National University |
2003 |
Research Interests
- Brand Communities
- On-line Promotions
- Social Network Analysis
- Internet Word of Mouth
- Internet-based methods
Areas of Expertise
- Statistics
Prior Professional Positions
| Organization / Department | Title | Years of Service |
|---|---|---|
|
Florida State University |
Research Assistant & PhD student in department of Sport Management | 2006 to 2008 |
|
Korea Turbo, Choongju, Korea |
Assistant Manager | 2005 to 2006 |
|
Central Michigan University |
Teaching Assistant | 2003 to 2005 |
|
Samsung Fire & Marine Insurance, Seoul, Korea |
Assistant Manager | 2003 to 2003 |
|
Samsung Group, Seoul, Korea |
Assistant Manager | 2003 to 2003 |
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| Sheth Foundation Doctoral Consortium Fellow | American Marketing Association |
2012 |
| Doctoral Student Research Travel Award | University of Georgia, Graduate School |
2012 |
| Center for Marketing Studies Doctoral Fellowship (2008 - present) | University of Georgia Terry College of Business |
2008 |
| Certificate of Educational Measurement and Statistics | Florida State University |
2008 |
| Thesis Research Grant | Central Michigan University |
2005 |
| Travel Grant for Asian Youth Philharmonic Orchestra 'Harmony of Asia 2001' | Toyota Motor Company, Japan |
2001 |
| Travel Grant for 1998 Nagano Winter Olympic Games | Korean Olympic Committee |
1998 |
| Scholarship (1997 - 2001) | Seoul National University |
1997 |
Service
| Organization | Title | Year(s) | Service Type |
|---|---|---|---|
United Nations Educational, Scientific and Cultural Org (UNESCO) |
Korean-English translator | 2000 - 2001 | Professional |
Korean Catholic Student Association at UGA |
President | 2010 - 2011 | University |
UGA University Philharmonia |
Contrabass player | 2009 - 2013 | University |
Seoul National University |
Student Athlete (Snowboarding and swimming) | 1997 - 2002 | University |
Terry Sales Competition |
Judge | 2009 - 2009 | University |
Seoul National University Philharmonic Orchestra (SNUPO) |
Contrabass player | 1997 - 2002 | University |
Selected Publications
Journal Articles
- . . Your Mileage May Vary: Do Exclusive Promotions Attract Excluded Consumers?. Journal Of Marketing , Under review.
- . . Word of Mouth Source Effects and Consumer Evaluation of Promotions: Does the Messenger Matter?. Journal Of Marketing Research, Under review.
- . 2008. Does a Manufacturer Matter in Co-Branding? The Influence on Sport Team Licensed Apparel. Sports Marketing Quarterly, 17(4): 109-119.
Book Chapters
- . . Adding products and services. Global Text Project.
Conference Proceedings
- . . Information Source Effect on Deal Evaluation: Who makes the Best Messenger?. American Marketing Association Winter Educators’ Conference , 2012.
- . . Does Manufacturer Matter? The Influence of a Manufacturer in University Licensed Apparel. North American Society Of Sport Management Annual Conference, 2007.
