Skip to the content Jump to Terry site-wide search

Note: The visual appearance of this site is intended for browsers that support basic Web standards. If, however, you are using a browser that specifically ignores style hints for accessibility reasons. The content of this page will work just fine in any browser ever developed.

Terry College of Business

Georgia's flagship business school, founded in 1912

Hongbum (Anthony) Kim

Terry College of Business
  • Doctoral Student

Education

Degree Field of Study Institution Graduation Year
MA Sport Management
Central Michigan University
2005
BS Business Administration Physical-education
Seoul National University
2003

Research Interests

  • Brand Communities
  • On-line Promotions
  • Social Network Analysis
  • Internet Word of Mouth
  • Internet-based methods

Areas of Expertise

  • Statistics

Prior Professional Positions

Organization / Department Title Years of Service
Florida State University
Research Assistant & PhD student in department of Sport Management 2006 to 2008
Korea Turbo, Choongju, Korea
Assistant Manager 2005 to 2006
Central Michigan University
Teaching Assistant 2003 to 2005
Samsung Fire & Marine Insurance, Seoul, Korea
Assistant Manager 2003 to 2003
Samsung Group, Seoul, Korea
Assistant Manager 2003 to 2003

Awards

Award Name Awarded By Year Awarded
Sheth Foundation Doctoral Consortium Fellow
American Marketing Association
2012
Doctoral Student Research Travel Award
University of Georgia, Graduate School
2012
Center for Marketing Studies Doctoral Fellowship (2008 - present)
University of Georgia
Terry College of Business
2008
Certificate of Educational Measurement and Statistics
Florida State University
2008
Thesis Research Grant
Central Michigan University
2005
Travel Grant for Asian Youth Philharmonic Orchestra 'Harmony of Asia 2001'
Toyota Motor Company, Japan
2001
Travel Grant for 1998 Nagano Winter Olympic Games
Korean Olympic Committee
1998
Scholarship (1997 - 2001)
Seoul National University
1997

Service

Organization Title Year(s) Service Type
United Nations Educational, Scientific and Cultural Org (UNESCO)
Korean-English translator 2000 - 2001 Professional
Korean Catholic Student Association at UGA
President 2010 - 2011 University
UGA University Philharmonia
Contrabass player 2009 - 2013 University
Seoul National University
Student Athlete (Snowboarding and swimming) 1997 - 2002 University
Terry Sales Competition
Judge 2009 - 2009 University
Seoul National University Philharmonic Orchestra (SNUPO)
Contrabass player 1997 - 2002 University

Selected Publications

Journal Articles

  • Scott A. Thompson, Anthony (Hongbum) Kim, and Richard Gooner. . Your Mileage May Vary: Do Exclusive Promotions Attract Excluded Consumers?. Journal Of Marketing , Under review.
  • Anthony (Hongbum) Kim and Scott A. Thompson. . Word of Mouth Source Effects and Consumer Evaluation of Promotions: Does the Messenger Matter?. Journal Of Marketing Research, Under review.
  • Harry H. Kwon, Hongbum Kim, Michael Mondello. 2008. Does a Manufacturer Matter in Co-Branding? The Influence on Sport Team Licensed Apparel. Sports Marketing Quarterly, 17(4): 109-119.

Book Chapters

Conference Proceedings

  • Anthony (Hongbum) Kim. . Information Source Effect on Deal Evaluation: Who makes the Best Messenger?. American Marketing Association Winter Educators’ Conference , 2012.
  • Harry H. Kwon and Hongbum Kim. . Does Manufacturer Matter? The Influence of a Manufacturer in University Licensed Apparel. North American Society Of Sport Management Annual Conference, 2007.
Support UGA's Academic Excellence and Donate Now!

© 2000 - 2010 The University of Georgia, Terry College of Business. All Rights Reserved.