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Terry College of Business

Georgia's flagship business school, founded in 1912

Candice R. Hollenbeck

Department of Marketing
Terry College of Business
Master of Marketing Research
Terry College of Business
  • Part Time Assistant Professor

Education

Degree Field of Study Institution Graduation Year
PhD Consumer Learning and Social Behavior
University of Georgia
 2005

Research Interests

  • Sociocultural and symbolic dimensions of consumption and the cultural ecology of marketing

Areas of Expertise

  • Brand Communities
  • Online Communities
  • Consumer Behavior

Prior Professional Positions

Organization / Department Title Years of Service
Johnson and Johnson
Management
 Account Manager 1995 to 2001

Awards

Award Name Awarded By Year Awarded
Teacher of the Year Award
Alpha Kappa Psi
 2009

Selected Publications

Journal Articles

  • Hollenbeck, Candice R., Andrew M. Kaikati. 2012. Consumers' use of brands to reflect their actual and ideal selves on Facebook. International Journal Of Research In Marketing.
  • Hollenbeck, Candice R., Charlotte H. Mason, Ji Hee Song. 2011. Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms. Journal Of Marketing Education, 33(2): 171-182.
  • Hollenbeck, Candice R., and George M. Zinkhan. 2010. Anti-brand Communities, Negotiation of Brand Meaning, and the Learning Process: The Case of Wal-Mart. Consumption, Markets & Culture, (13): 325-345.
  • Hollenbeck, Candice R., George M. Zinkhan, Warren French, and Ji Hee Song. 2009. E-Collaborative Networks: A Case Study on the New Role of the Sales Force. Journal Of Personal Selling And Sales Management, (29 (2)): 127-138.
  • Drenten, Jenna, Cara Okleshen Peters, Thomas Leigh, and Candice R. Hollenbeck. 2009. Not Just a Party in the Parking Lot: An Exploratory Investigation of the Motives Underlying the Ritual Commitment of Football Tailgaters. Sports Marketing Quarterly, (18): 92-106.
  • Hollenbeck, Candice R., Cara Peters, and George M. Zinkhan. 2008. Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study. Journal Of Retailing, (84 (3)): 334-353.
  • Song, Ji Hee, Candice R. Hollenbeck, and George M. Zinkhan. 2008. The Value of Human Warmth: Social Presence Cues and Computer-Mediated Communications. Advances In Consumer Research, (35): 793-794.
  • Peters, Cara, Christie H. Amato, and Candice R. Hollenbeck. 2007. An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising. Journal Of Advertising, (36 (4)): 129-145.
  • Candice R. Hollenbeck . 2006. Gift Giving: A Community Paradigm. Psychology & Marketing, (23): 573-595.
  • Hollenbeck, Candice R. and George M. Zinkhan. 2006. Consumer Activism on the Internet: The Role of Anti-Brand Communities. Advances In Consumer Research, (33): 479-485.
  • Hollenbeck, Candice R., George M. Zinkhan, and Jens Keller. 2006. Generating Intrinsic Customer Value: Examples from Wal-Mart. Thexis, (3): 16-20.
  • Peters, C. and Candice R. Hollenbeck. 2005. A Behavioral Model of BrandCommunity Member Involvement: A Conceptual Framework and Empirical Results. Journal Of Customer Behavior, (4): 385-424.
  • Candice R. Hollenbeck. 2005. Distance Learning Trends and Benchmarks. Marketing Education Review, (15): 39-52.

Books

  • Hollenbeck, Candice R. and George M. Zinkhan. 2008. Wal-Mart: A Heritage Brand. University Press.

Magazine Articles

  • Hollenbeck, Candice R. and George M. Zinkhan . 2006. Wal-Mart: A Heritage Brand. Advertising Express: 23-30.
  • Hollenbeck, Candice R. and George M. Zinkhan . 2006. Online Anti-brand Communities: An Emerging Form of Consumer Activism. Advertising Express: 12-18.

Conference Proceedings

  • Song, Ji Hee, Candice R. Hollenbeck, and George M. Zinkhan . 2008. Managing Interactive Communications with Customers: The Effects of Social Presence Cues,Personalization, the Speed of Feedback and Situation. Academy Of Marketing Science.
  • Hollenbeck, Candice R.. 2006. Online Anti-brand Communities as a New Form of Social Action. Annual Qualitative Research Conference, (IIV): 205-210.
  • Hollenbeck, Candice R. and George M. Zinkhan. 2004. Benchmarks for Building Community in Online Business Courses and Programs. American Marketing Association, (Enhancing Knowledge Development in Marketing).

Others

  • Hollenbeck, Candice R. and George M. Zinkhan . 2008. A Consumers’ Search for the Good Life. Psyccritiques-Contemporary Psychology: Apa Review Of Books, (53 (24)).
  • Hollenbeck, Candice R. and George M. Zinkhan . 2007. Marketing Food and Beverages to Children and Youth: Who Should be Held Accountable?. Psyccritiques-Contemporary Psychology: Apa Review Of Books, (5 (25)).
  • Hollenbeck, Candice R. and George M. Zinkhan. 2007. The Psychology Behind Trademark Infringement and Counterfeiting. Psyccritiques- Contemporary Psychology: Apa Review Of Books, (51 (39)).
  • Hollenbeck, Candice R. and George M. Zinkhan. 2006. Reflective Democracy: A Pathway Toward Renewing American Culture. Psyccritiques- Contemporary Psychology: Apa Review Of Books, (51 (38)).
  • Zinkhan, George M. and Candice R. Hollenbeck. 2006. An Historical Account of the College Admissions Process at Three Elite Universities: Secret Formulae Revealed. Psyccritiques- Contemporary Psychology: Apa Review Of Books, (51 (35)).
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