Guiyang Xiong

Assistant Professor

Office
123 Brooks Hall
310 Herty Drive
Athens, GA 30602
Phone Numbers
Work 706-542-6903
Email Address

Education

Degree Field of Study Institution Graduation Year
PhD
  • Business (Marketing)
Emory University
2010

Research Interests

  • B2B Relationships
  • New Product Management
  • Social Media
  • Startup Marketing
  • Marketing-Finance Interface

Areas of Expertise

  • Marketing Strategy
  • Empirical Modeling

Awards

Award Name Awarded By Year Awarded
ISBM Doctoral Dissertation Award
Institute for the Study of Business Markets
2009
ISBM Business Marketing Doctoral Fellow
Institute for the Study of Business Markets
2009
Goizueta Fellow
Emory University
2009
Sheth Fellow
Emory University
2008

Service

Organization Title Year(s) Service Type
Master in Marketing Research Program
Faculty Advisor 2010 - present University
Journal of Marketing
Ad hoc Reviewer 2011 - present Professional
Management Science
Ad hoc Reviewer 2013 - present Professional

Selected Publications

Journal Articles