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Terry College of Business

Georgia's flagship business school, founded in 1912

Guiyang Xiong

Department of Marketing
Terry College of Business
  • Assistant Professor

Education

Degree Field of Study Institution Graduation Year
PhD Business (Marketing)
Emory University
 2010

Research Interests

  • B2B Relationships
  • New Product Management
  • Social Media
  • Startup Marketing
  • Marketing-Finance Interface

Areas of Expertise

  • Marketing Strategy
  • Empirical Modeling

Awards

Award Name Awarded By Year Awarded
ISBM Doctoral Dissertation Award
Institute for the Study of Business Markets
 2009
ISBM Business Marketing Doctoral Fellow
Institute for the Study of Business Markets
 2009
Goizueta Fellow
Emory University
 2009
Sheth Fellow
Emory University
 2008

Service

Organization Title Year(s) Service Type
Master in Marketing Research Program
Faculty Advisor 2010 - University
Journal of Marketing
Ad hoc Reviewer 2011 - Professional

Selected Publications

Journal Articles

  • Xiong, Guiyang and Sundar Bharadwaj. 2011. Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity. Journal Of Marketing, 75(6): 87-104.
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