Mark (Dill) Driscoll
- Former Chairman and Founder, Ignition, Inc
Internationally recognized as an experiential marketing pioneer, Dill has founded several of the industry’s breakthrough outfits such as World Sports Promotions, McCann Event Marketing and Momentum Worldwide. Today, he is the driving creative force behind ignition. True to his mantra, “bring brands to life in the streets, everyday, everywhere,” Dill and his teams have traveled to more than 60 countries on five continents to activate some of the biggest brands in the world.
In Lake Placid, New York, Dill’s first venture was in retail with Equipe Sport, a one-of-a-kind sporting goods store, where he created the world’s first indoor track for customers to experience the new Nike Waffle shoes. It was here that Dill first started connecting brands with consumers.
World Sports Promotions kick-started his marketing career, where he brought Busch Beer and the mountains to the people by building ski ramps in city parks throughout the U.S., and later abroad. McCann Erickson later acquired World Sports, which became McCann Event Marketing. After five years at McCann Event Marketing, Dill launched another experiential marketing agency, Momentum, which was also purchased by McCann Erickson.
Recently, Dill was named an Entrepreneur-in-Residence at University of Georgia’s Terry College of Business, where he will work with the faculty to add his input to the entrepreneurship department, providing opportunities for students who wish to learn more about starting their own business.