Marcus Cunha Jr.

Terry College of Business

Degree	Field of Study	Institution	Graduation Year
PhD	Marketing	University of Florida	2003
MS	Marketing	Universidade Federal do Rio Grande do Sul	1998
BSBA	Marketing	Universidade Federal do Rio Grande do Sul	1995

Organization / Department	Title	Years of Service
University of Washington	Associate Professor	2009 to 2011
University of Washington	Assistant Professor	2003 to 2009

Position	Name of Journal	Year(s)
Editorial Board Member	Journal of Consumer Research	2011 -
Editorial Board Member	Journal of Consumer Psychology	2010 -

Marcus Cunha Jr and Jeffrey D. Shulman. 2011. Assimilation and Contrast in Price Evaluations. Journal Of Consumer Research, 37(February): 822-835.
Marcus Cunha Jr and Fabio Caldieraro. 2010. On the Observability of Purely Behavioral Sunk-Cost Effects: Theoretical and Empirical Support for the BISC model. Cognitive Science, 34(8): 1384-1387.
D. Eric Boyd, Rajesh Chandy and Marcus Cunha Jr. 2010. When Do Chief Marketing Officers Impact Firm Value? A Customer Power Explanation. Journal Of Marketing Research, 47(December): 1162-1176.
Marcus Cunha Jr and Juliano Laran. 2009. Asymmetries in the Sequential Learning of Brand Associations: Implications for Brand Preference and the Early Entrant Advantage. Journal Of Consumer Research, 35(February): 788-799.
Marcus Cunha Jr and Fabio Caldieraro. 2009. Sunk-Cost Effects on Purely Behavioral Investments. Cognitive Science, 33(1): 105-113.
Marcus Cunha Jr., Chris Janiszewski and Juliano Laran. 2008. Protection of Prior Learning in Complex Consumer Learning Environments. Journal Of Consumer Research, 34(April): 850-864.
Juliano Laran, Chris Janiszewski and Marcus Cunha Jr . 2008. Context-Dependent Effects of Priming. Journal Of Consumer Research, 35(December): 653-667.

Faculty and Staff at Terry