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Terry College of Business

Georgia's flagship business school, founded in 1912

Charlotte Mason

Department of Marketing
Terry College of Business
Master of Marketing Research
Terry College of Business
  • Dept. Head
  • Director and Professor

Education

Degree Field of Study Institution Graduation Year
PhD Business
Stanford University
 1985
MS Statistics
Stanford University
 1984
MS Industrial Engineering
Stanford University
 1978
BS Industrial Engineering
Stanford University
 1977

Research Interests

  • Marketing Analytics
  • Customer Relationship Management

Areas of Expertise

  • Marketing Analytics
  • Customer Relationship Management
  • Direct Marketing

Prior Professional Positions

Organization / Department Title Years of Service
University of North Carolina
Kenan-Flager Business School
 None 1985 to 2008
Duke University
Fuqua School of Business
 Adjunct Professor 2002 to 2002
Procter & Gamble
 Management Scientist 1978 to 1981

Awards

Award Name Awarded By Year Awarded
MBA Master Teacher
University of North Carolina
MBA Teacher of the Year Award
University of Georgia
Terry College of Business
 2010
Best Interdisciplinary Paper
Decision Sciences Institute
 1996
Chan K. Hahn Best Paper Award
Academy of Management
 1996
Outstanding Reviewer
Journal of Marketing
 1996
Doctoral Program Teaching Award
University of North Carolina
1990

Editorial Appointments

Position Name of Journal Year(s)
Advisory Board
Journal of Relationship Marketing
2005 -
Editorial Board
Journal of the Academy of Marketing Science
1997 -
Editorial Board
Journal of Marketing Research
1993 - 2003
Editorial Board
Journal of Marketing
1990 - 1999

Service

Organization Title Year(s) Service Type
AMA Academic Council
Member 2008 - 2011 Professional
DMEF Board of Trustees
 Board Member 2011 - Professional

Selected Publications

Journal Articles

  • Nielsen, Jesper, Stewart Shapiro and Charlotte Mason. 2010. Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising. Journal Of Marketing Research, (47).
  • Morgan, Neil, Doug Vorhies and Charlotte Mason. 2009. Market Orientation, Marketing Capabilities and Firm Performance. Strategic Management Journal, (30): 909-920.
  • Lurie, Nicholas H. and Charlotte H. Mason . January 2007. Visual Representation: Implications for Decision Making. Journal Of Marketing, (71): 160-177.
  • Im, Subin, Charlotte H. Mason and Mark B. Houston . 2007. Does Innate Consumer Innovativeness Relate to New Product/Service Adoption Behavior?: The Intervening Role of Social Learning via Vicarious Innovativeness. Journal Of The Academy Of Marketing Science, (35): 63-75.
  • Neslin, Scott A., Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte H. Mason . 2006. Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models. Journal Of Marketing Research, (43): 204-211.
  • Ramaseshan, B., David Bejou, Subhash C. Jain, Charlotte H. Mason and Joseph Pancras . 2006. Issues and Perspectives in Global Customer Relationship Management. Journal Of Service Research, (9): 195-207.
  • Mason, Charlotte H. . 2003. Tuscan Lifestyles: Assessing Customer Lifetime Value,”. Journal Of Interactive Marketing, (17): 54-60.
  • Im, Subin, Barry L. Bayus and Charlotte H. Mason . 2003. An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics and New Product Adoption Behavior. Journal Of The Academy Of Marketing Science, (31): 61-73.
  • Menor, Larry J., Aleda V. Roth and Charlotte H. Mason . 2001. Agility in Retail Service Management: A Numerical Taxonomy of Strategic Service Groups. Manufacturing And Service Operations Management, (3): 273-292.
  • Lee, Yih Hwai and Charlotte H. Mason . 1999. Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy and Humor. Journal Of Consumer Research, (26): 156-169.
  • Hodge, Sharon K. and Charlotte H. Mason . 1995. Work versus Windfall: An Exploration of Savings on Subsequent Purchase. Marketing Letters, (6): 91-100.
  • Mason, Charlotte H. and William D. Perreault, Jr. 1991. Collinearity, Power, and Interpretation of Multiple Regression Analysis. Journal Of Marketing Research, (28): 268-280.
  • Lefkoff-Hagius, Roxanne and Charlotte H. Mason . 1993. The Roles of Characteristic, Benefit, and Imagery Attributes in Judgments of Similarity and Preference. Journal Of Consumer Research, (20): 100-110.
  • Mason, Charlotte H. 1990. New Product Entries and Product Class Demand. Marketing Science, (9): 58-73.
  • Srinivasan, V. and Charlotte H. Mason . 1986. Nonlinear Least Squares Estimation of New Product Diffusion Models. Marketing Science, (5): 169-178.

Books

  • Mason, Charlotte and william D. Perreault, Jr.. 2002. The Marketing Game! . Mcgraw-Hill Irwin.
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