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Terry College of Business

Georgia's flagship business school, founded in 1912

Andrew M Kaikati

Terry College of Business
  • Assistant Professor

Education

Degree Field of Study Institution Graduation Year
PhD Marketing
University of Minnesota
2010
MBA Marketing
Washington University in St. Louis
2005
BSHonors Marketing
Saint Louis University
2000

Selected Publications

Journal Articles

  • Torelli, Carlos J., Alokparna Monga, and Andrew M. Kaikati. 2012. Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts. Journal Of Consumer Research, 38: 948-63.
  • Hollenbeck, Candice and Andrew M. Kaikati. 2012. Consumers' Use of Brands to Reflect Their Actual and Ideal Selves on Facebook. International Journal Of Research In Marketing, 29: 395-405 [equal authorship].
  • Cheema, Amar and Andrew M. Kaikati. 2010. The Effect of Need for Uniqueness on Word of Mouth. Journal Of Marketing Research, (47): 553-63 [equal authorship].
  • Torelli, Carlos J. and Andrew M. Kaikati. 2009. Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets. Journal Of Personality And Social Psychology, (96): 231-47.
  • Kaikati, Andrew M. and Jack G. Kaikati. 2004. Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review, (46): 6-22 [lead article].

Book Chapters

  • Ahluwalia, Rohini and Andrew M. Kaikati. 2010. Traveling the Paths to Brand Loyalty. Brands And Brand Management: Contemporary Research Perspectives: 63-90.
  • Vohs, Kathleen D., Andrew M. Kaikati, Peter Kerkhof and Brandon J. Schmeichel. 2010. Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit. The Psychology Of Goals: 423-46.
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