Andrew M Kaikati

Terry College of Business

Degree	Field of Study	Institution	Graduation Year
PhD	Marketing	University of Minnesota	2010
MBA	Marketing	Washington University in St. Louis	2005
BSHonors	Marketing	Saint Louis University	2000

Branding, Corporate Social Responsibility, Prosocial Behaviors, Social Media, Word of Mouth

Torelli, Carlos J., Alokparna Monga, and Andrew M. Kaikati. . Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts. Journal Of Consumer Research, 38: 948-63.
Cheema, Amar and Andrew M. Kaikati. . The Effect of Need for Uniqueness on Word of Mouth. Journal Of Marketing Research, (47): 553-63 [equal authorship].
Torelli, Carlos J. and Andrew M. Kaikati. . Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets. Journal Of Personality And Social Psychology, (96): 231-47.
Kaikati, Andrew M. and Jack G. Kaikati. . Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review, (46): 6-22 [lead article].

Ahluwalia, Rohini and Andrew M. Kaikati. . Traveling the Paths to Brand Loyalty. Brands And Brand Management: Contemporary Research Perspectives: 63-90.
Vohs, Kathleen D., Andrew M. Kaikati, Peter Kerkhof and Brandon J. Schmeichel. . Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit. The Psychology Of Goals: 423-46.

Faculty and Staff at Terry