Andrew M Kaikati
Terry College of Business
- Assistant Professor
Education
| Degree | Field of Study | Institution | Graduation Year |
|---|---|---|---|
| PhD | Marketing | University of Minnesota |
2010 |
| MBA | Marketing | Washington University in St. Louis |
2005 |
| BSHonors | Marketing | Saint Louis University |
2000 |
Selected Publications
Journal Articles
- . 2012. Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts. Journal Of Consumer Research, 38: 948-63.
- . 2012. Consumers' Use of Brands to Reflect Their Actual and Ideal Selves on Facebook. International Journal Of Research In Marketing, 29: 395-405 [equal authorship].
- . 2010. The Effect of Need for Uniqueness on Word of Mouth. Journal Of Marketing Research, (47): 553-63 [equal authorship].
- . 2009. Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets. Journal Of Personality And Social Psychology, (96): 231-47.
- . 2004. Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review, (46): 6-22 [lead article].
Book Chapters
- . 2010. Traveling the Paths to Brand Loyalty. Brands And Brand Management: Contemporary Research Perspectives: 63-90.
- . 2010. Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit. The Psychology Of Goals: 423-46.
