Anindita Chakravarty
Terry College of Business
- Assistant Professor
Education
| Degree | Field of Study | Institution | Graduation Year |
|---|---|---|---|
| PhD | Marketing | Pennsylvania State University |
2010 |
Research Interests
- Information Systems and Innovation
- Internet Marketing
- Marketing-Finance Interface
- Product Innovation
Prior Professional Positions
| Organization / Department | Title | Years of Service |
|---|---|---|
|
ICICI Bank, India Marketing and Sales |
Assistant Manager | 2001 to 2003 |
Selected Publications
Journal Articles
- . . Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles. Information Systems Research, Forthcoming.
- . 2011. The Stock Market in the Driver's Seat! Implications for R&D and Marketing. Management Science, 57(9): 1594-1609.
- . 2010 . Governance Mechanisms and the Making of Business-to-Business Electronic Markets. Journal Of Marketing, (74, 4): 45-62 Finalist for Harold H. Maynard Award 2010.
- . 2010. Persuasive Impact of Online User Comments versus Expert Reviews: The Role of Category Consumption Frequency. Journal Of Interactive Marketing, (24): 185-97 Finalist for Best Paper Award in JIM 2011.
- . 2009. Counting Chicken Before the Eggs Hatch: Associating New Product Development Portfolios with Shareholder Expectations in the Pharmaceutical Sector. International Journal Of Research In Marketing, (25,4): 261-72.
