This course introduces the students to the general notion of electronic commerce and teaches them the management and marketing concepts and procedures that apply to electronic commerce. Specific topics will include principles of electronic commerce, attracting visitors, promotion, distribution, service, pricing, branding, advertising, consumer behavior, measuring effectiveness, societal effects, disintermediation, reintermediation, and strategy implementation. Case studies and projects are used extensively.

Oasis Title

DIGITAL TRANSFORM

Duplicate Credit

Not open to students with credit in MIST 7650

Semester Course Offered

Offered spring semester every year.

Grading System

A-F (Traditional)

Syllabi MIST 7550
Credit Hours 3.0

Schedule of Classes

None

 

No scheduled meetings.