Examines unique/specific techniques for promoting albums, artists and concerts. Will examine traditional methods like paid advertising, radio airplay, local/national press. Also, will examine non-traditional tools, like social networks, online retailers, street teams, and viral video. Will emphasize using new metrics to gauge effectiveness of these tools.

Semester Course Offered

Offered fall and spring semester every year.

Grading System

A-F (Traditional)

Athena Title

PROMO PUB TECH MBUS

Syllabi MBUS 3100
Credit Hours 3.0