Examines unique/specific techniques for promoting albums, artists and concerts. Will examine traditional methods like paid advertising, radio airplay, local/national press. Also, will examine non-traditional tools, like social networks, online retailers, street teams, and viral video. Will emphasize using new metrics to gauge effectiveness of these tools.
PROMO PUB TECH MBUS
|Semester Course Offered||
Offered fall and spring semester every year.
Schedule of Classes
If MBUS 3100 is not offered for Fall 2014 you will see a page stating "No classes were found that meet your search criteria."
Course schedule information for the Fall 2014 term is currently only available in Athena.