Seminar dealing with the latest research topics in product, advertising, pricing, promotion, distribution, sales, and service research. Emphasis on recent development in theory and methodology.

Semester Course Offered

Offered every year.

Grading System

A-F (Traditional)

Prerequisite

Permission of department

Athena Title

ADV RES TOPICS MKTG

Syllabi MARK 9800
Credit Hours 3.0